US EUROPE AFRICA ASIA 中文

    Let the good times flow again

    By Dong Fangyu ( China Daily ) Updated: 2016-01-23 06:56:36

    Let the good times flow again

    Michael Parr of Wente Family Estates. [Photo/China Daily]

    Adjusting plans

    With Chinese wine producers going aboard to grab value-priced bottles, foreign producers themselves are readjusting their strategies in China as well.

    Michael Parr, vice president of international sales for Wente Family Estates, 70 kilometers east of San Francisco, says: "For the past 20 years, drinking wine has been all about mianzi (face). Now China is changing, and it's becoming a true, true, wine market.

    "People are drinking wine for the flavor, for the way that it makes them feel, and how it goes with well food. But mianzi, the whole concept of face, is still there. That's why our brand is perfectly positioned."

    Selling wine in China is still about guanxi, or connections, Parr says.

    "But it's not the same guanxi as three years or fours years ago."

    Now he is working with different importers in different provinces that can focus on Wente Vineyards wines, and in their own city, and build the brand.

    "It really depends on what city they grew up in, what city they went to high school in, their friends and their family. It might be one city, and that's where they tie in the guanxi.

    "In late 2016 and into 2017 I will be working on a national marketing campaign to support the sales and marketing efforts of these provincial importers."

    Parr says he has noticed that many Chinese wine drinkers who were fortunate enough to be regular attendees at many of the government-sponsored lavish banquets of the past are apt to skip buying what might be called entry-level wines and opt for medium-priced ones.

    "They fine-tuned their wine palates during those freewheeling years of lavish spending from 2008 to 2012. They began to acquire a taste for fine wines during this time while being hosted at these high-end banquets.

    "So what will happen if thirsty Chinese who can appreciate a good bottle of wine, but can't afford to buy it out of their own pocket? These consumers are not looking for cheap wine; they are looking for reputable and authentic wine at a reasonable price."

    That means about 200 yuan, which most people can afford, he says.

    Maxime Lu, a wine industry commentator in Beijing, says that with the new industry participants in China getting into imported wines, with e-commerce changing the way marketing is done, and with the influx of venture investors, traditional importers will have to change their strategies.

    Editor's Picks
    Hot words

    Most Popular
    ...
    人妻少妇精品无码专区动漫| 一本一道色欲综合网中文字幕 | 无码午夜成人1000部免费视频| 亚洲成av人片不卡无码久久| 曰韩人妻无码一区二区三区综合部| 国产 日韩 中文字幕 制服| 亚洲AV人无码激艳猛片| 亚洲日本中文字幕一区二区三区 | 亚洲av无码精品网站| 亚洲精品欧美二区三区中文字幕| 亚洲 另类 无码 在线| 免费无码VA一区二区三区| 日韩a级无码免费视频| 中文无码制服丝袜人妻av| a最新无码国产在线视频| 亚洲精品无码国产| 无码国产精品一区二区免费 | 亚洲欧美中文日韩在线v日本 | 亚洲av无码一区二区三区四区 | 伊人热人久久中文字幕| 中文字幕亚洲码在线| av潮喷大喷水系列无码| 亚洲动漫精品无码av天堂| 日本无码小泬粉嫩精品图| 亚洲欧美精品一区久久中文字幕| 中文字幕亚洲情99在线| 中中文字幕亚洲无线码| 亚洲av无码不卡私人影院 | 亚洲精品无码永久在线观看| 国99精品无码一区二区三区| 永久免费AV无码网站国产| 中文人妻无码一区二区三区| 台湾无码AV一区二区三区| 国产成人无码免费看视频软件| 日本中文一区二区三区亚洲| 无码中文字幕日韩专区| 超碰97国产欧美中文| 青娱乐在线国产中文字幕免費資訊| 熟妇女人妻丰满少妇中文字幕| 色婷婷久久综合中文久久一本| 人妻少妇看A偷人无码电影|