US EUROPE AFRICA ASIA 中文

    The power of glitter & stardust

    By Sun Yuanqing ( China Daily ) Updated: 2017-06-10 09:46:27

    The power of glitter & stardust

    Chen Xuedong

    While most brands tread very carefully as they develop their partnerships with celebrities, others are more willing to go out on a limb.

    The award-winning actress Shu Qi is the female figurehead and voice of the Italian jewelry brand Bulgari, and the singer and actor Kris Wu is the male counterpart.

    Rather than directly targeting sales, the brand looks at it in what it regards as a more sustainable way.

    "We chose him because his personality and style fit our brand," says Farrel Yi, communications manager of Bulgari China. "So we can have our conversation with the young generation.

    "As a luxury brand we are always expanding our customer base and trying to get consumers to know us better. We didn't choose Kris because we expect him to directly boost sales. That would be unfair to him and unhealthy for the brand. After all, it's luxury we're dealing with here, not snacks."

    Yi says that as Bulgari went about selecting a man, Wu stood out because of his strong personality, his international background, his artistic talent and his ambition.

    "In addition, as the world's second-largest economy, China should have its own international face," Yi says.

    Editor's Picks
    Hot words

    Most Popular
    ...
    中文字幕手机在线观看| 日日摸日日踫夜夜爽无码| 人妻丰满熟妇岳AV无码区HD| 日韩电影免费在线观看中文字幕 | 精品久久久无码人妻中文字幕| 在线观看片免费人成视频无码| 亚洲Av无码乱码在线观看性色| 一本色道无码道DVD在线观看| 亚洲av中文无码乱人伦在线播放| 人妻丰满熟妇AV无码片| 丰满熟妇乱又伦在线无码视频 | 无码精品A∨在线观看中文| 亚洲天堂中文资源| 少妇中文无码高清| 国产真人无码作爱视频免费| 国内精品人妻无码久久久影院导航| 免费A级毛片无码A∨中文字幕下载| 狠狠精品久久久无码中文字幕 | 中文字幕日本人妻久久久免费 | 欧美乱人伦中文字幕在线| 99久久无码一区人妻a黑 | 久久久久亚洲AV无码观看| 最新中文字幕在线观看| 最近免费中文字幕MV在线视频3| 99精品人妻无码专区在线视频区 | 亚洲AV无码久久寂寞少妇| 无码精品A∨在线观看十八禁 | 久久久这里有精品中文字幕| 亚洲AV区无码字幕中文色| 中文字幕无码成人免费视频| 亚洲AV无码专区日韩| 在线观看免费无码视频| 人妻少妇看A偷人无码精品视频| 黄A无码片内射无码视频| 无码国产色欲XXXX视频| 色AV永久无码影院AV| 无码午夜人妻一区二区三区不卡视频| 13小箩利洗澡无码视频网站免费 | 一区二区三区无码高清| 午夜无码中文字幕在线播放 | 18禁网站免费无遮挡无码中文|