Value-added exports called ready for Chinese market

Jose Vicente Lessa, consul general of Brazil in Guangzhou

"From Brazil to China, we mainly focus on products for which China has a huge and rapidly growing demand, while Brazil has keen advantages, mainly food and beverage, such as noodles, pasta, snacks, canned beef and chicken, wine, cachaca, juice, beer, honey, propolis and acai," said Paulo Fortes Machado, a project manager of the company.

"We are most confident in the 'only from Brazil' products, such as cachaca, which is Brazilian sugar cane spirits, and acai, which is a natural juice.

"With the rapid growth of the demand of imported products in China, we are confident that we will be able to have success like in our export business."

The company has witnessed and benefited from the robust bilateral trade, Machado said.

Major items exported from China to Brazil through the company include building materials, machinery and parts, electrical products, garments, textiles, shoes, electronics and chemicals. China is Brazil's largest trading partner.

Machado said: "Some Brazilian vendors know China offers great opportunity but they do not know even the name of one Chinese buyer who could be interested in their products. Some Chinese buyers show their interest in Brazilian products, but do not know any brands that can provide them what they need.

"The biggest challenge for us to introduce products in the Chinese market is to make buyers understand the positioning of our brands in the market regarding quality and pricing."

Machado believes this barrier can be overcome as Brazilian companies present themselves through meetings, participation in fairs and business trips and as more Chinese buyers visit factories in Brazil.

Wang Zijia contributed to this story.

Contact the writer at liwenfang@chinadaily.com.cn