Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Policies

    June 18 e-carnival to reignite shopping fervor

    By FAN FEIFEI in Beijing and HE WEI in Shanghai | China Daily | Updated: 2020-06-03 09:28
    Share
    Share - WeChat
    JD's poster promoting its June 18 shopping festival. [Photo/JD.com]

    Chinese consumers' passion for online purchases has been sparked again with this year's June 18 shopping carnival, which kicked off on Monday, as e-commerce platforms accelerated efforts to offer steep discounts and shopping coupons and use livestreaming product promotions to boost an economy hit hard by the novel coronavirus pandemic.

    E-commerce giant JD, which initially created the June 18 campaign, said transaction volumes in the food category tripled on a yearly basis during the first day of its 18-day promotional event, with the online sales of candy and chocolate, as well as dairy products surging by 310 percent and 210 percent on a yearly basis.

    Sales of iPhone surpassed 100 million yuan ($14 million) within five seconds after the clock struck midnight on June 1, with the total revenue amounting to 1.5 billion yuan on that day, according to JD. The sales of pet products skyrocketed by 328 percent on a yearly basis on Monday.

    Moreover, in the first hour of trading, the transaction volume of air conditioners and televisions jumped by 200 percent year-on-year, while luxury products saw a 400-percent jump, achieving higher sales than the whole of the first day last year.

    June 1 is also International Children's Day. Sales of baby and maternal products increased by 100 percent year-on-year on Monday, while the transaction volume of toys and musical instruments surpassed 100 million yuan, JD said.

    Meanwhile, Alibaba Group's Tmall platform saw transaction volumes jump by 50 percent year-on-year 10 hours after this year's June 18 promotion kicked off. The company said over 10 segments, including skin care and beauty, electronic appliances, laptops, saw sales double on Monday.

    The spending spree has fueled leading brands from Apple, Nike to L'Oreal and Dyson cross the 100 million yuan threshold by 10 am on Monday.

    Alibaba this year has pinned much hopes on the so-called shoppertainment, or shopping while watching livestreaming shows, where online influencers promote the brands with discounts or complimentary giveaways. It said transactions generated from livestreaming sessions on Monday alone have surpassed 5.1 billion yuan.

    The e-commerce giant has hosted over 1.4 million online broadcast sessions via Taobao Live, its livestreaming arm, since presales started from May 25. A Kantar report suggested that over 60 percent of surveyed consumers said they would make purchases from the midyear campaign.

    Chen Ke, senior partner of consultancy Roland Berger, said the COVID-19 outbreak had a negative impact on the consumption of home appliances, consumer electronic products, cosmetics, apparel and luxury products. "These segments are bound to witness explosive growth during the midyear promotion after the contagion fully comes under control."

    Barbara Shi, vice-president of e-commerce at market research firm Nielsen China, is optimistic about the prospects of online shopping as the epidemic wanes in China, saying enterprises will beef up efforts in digital transformation and provide more products and services at e-commerce sites and online-to-offline or O2O platforms.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    国产精品无码无需播放器| 国产在线无码不卡影视影院| 色综合久久无码中文字幕| 人妻中文字幕无码专区| 久久精品中文字幕久久| 无码播放一区二区三区| 人妻无码一区二区三区免费| 无码AV岛国片在线播放| 最近中文字幕高清免费中文字幕mv | 亚洲精品无码不卡在线播HE | AAA级久久久精品无码片| 性色欲网站人妻丰满中文久久不卡| 亚洲av午夜国产精品无码中文字 | 亚洲中文字幕无码不卡电影| 国产成人亚洲综合无码| 青春草无码精品视频在线观| 制服中文字幕一区二区| 88国产精品无码一区二区三区| 精品无码一区二区三区在线| 免费A级毛片无码A∨中文字幕下载| 午夜无码国产理论在线| 日韩AV无码中文无码不卡电影| 中文无码制服丝袜人妻av| 无码人妻丰满熟妇区五十路| 免费无遮挡无码永久视频| 亚洲Av无码精品色午夜| 人妻少妇久久中文字幕一区二区| 毛片一区二区三区无码| 亚洲AV中文无码乱人伦下载| 日日麻批免费40分钟无码| 日韩人妻无码精品无码中文字幕| 国产高清中文欧美| 大蕉久久伊人中文字幕| 日韩免费码中文在线观看 | 五月丁香啪啪中文字幕| 在线中文字幕视频| 最近更新中文字幕在线| 红桃AV一区二区三区在线无码AV| 免费无码H肉动漫在线观看麻豆| 久久亚洲精品成人无码网站| 精品无码成人片一区二区98|