Global EditionASIA 中文雙語Fran?ais
    China
    Home / China / Deputies and Members

    From parades to the people, carmaker's fortunes on the rise

    By LI FUSHENG | CHINA DAILY | Updated: 2022-03-11 08:52
    Share
    Share - WeChat
    China FAW Group Chairman Xu Liuping promotes a Hongqi SUV at an auto show in Shanghai in 2019. CHEN YUYU/CHINA NEWS SERVICE

    China FAW Group Chairman Xu Liuping has an ambition: to help get Hongqi cars, the oldest premium brand in the country, into the ranks of the world's biggest vehicle marques.

    "We will be striving to achieve this goal during the 14th Five-Year Plan (2021-25) period," the 58-year-old deputy to the National People's Congress said on Saturday.

    Helping achieve this will be estimated deliveries of over 1 million Hongqis by 2025, the key drivers behind which are the products themselves and the service offered, according to Xu.

    Last year, the carmaker sold 300,000 vehicles on the Chinese market, overtaking Japan's Lexus and the United States' Cadillac to rank fourth after the three German giants: BMW, Mercedes-Benz and Audi. It expects a 50-percent rise in sales this year.

    Hongqi's performance today would have been unimaginable even four years ago. The brand, once best known for producing state limousines and parade vehicles, had not been able to find a niche in China's booming private car market in recent decades.

    Xu decided to revive the marque's former glory and devised a plan to do so in January 2018, less than four months after his arrival in Northeast China's Jilin province, where FAW is based.

    Many were skeptical. Some even joked that people saw Hongqi vehicles more often in TV footage and in museums than on the streets. After all, the manufacturer only had one model for the general public, less than 5,000 of which were sold in 2017, when the domestic car market saw overall sales of 28 million units.

    But Xu was determined.

    "FAW will mobilize the best resources, select the best suppliers and build top-class manufacturing facilities for the Hongqi revival," he said.

    It started to produce a growing number of models that, unlike international brands, integrated Chinese aesthetics, such as gear sticks decorated with jade and floral patterned fabric for the interiors.

    Hongqi also repositioned itself to appeal to young motorists by making sportier designs and showcasing its latest technology, including autonomous driving, at international events such as the Las Vegas Consumer Electronics Show.

    The efforts paid off. Over 100,000 Hongqi vehicles were sold in 2019. The figure doubled in 2020 and soared to over 300,000 last year. Analysts say pride in Chinese brands also helped.

    Hongqi now produces 10 sedans and SUVs, both gasoline and electric, in different segments.

    "By the end of the 14th Five-Year Plan period, we will have reached a relatively advanced level in terms of electrification, smart connectivity and driving experience," Xu said.

    He said the national development plan highlights both new energy vehicles-which include electric cars and plug-in hybrids-and digitalization, so the group is more confident.

    Last year, over 3.5 million new energy vehicles were sold in China, the largest number in the world, according to the China Association of Automobile Manufacturers.

    The association expects that figure to reach 5 million this year as demand continues to rise, especially in big cities.

    A report from the China Society of Internet showed that around 3 million vehicles sold in 2020 came with internet access and some form of driving-assist, accounting for 11.8 percent of deliveries.

    Xu said that new energy vehicles will account for roughly 40 percent of Hongqi's lineup by 2025, and models with driving-assist features will account for 70 percent.

    He added that the brand's estimated 1 million sales in 2025 would account for half of FAW's deliveries and that the group has established joint ventures with international carmakers, including Volkswagen and Toyota.

    Besides the Chinese market, Hongqi has begun to venture overseas, with its latest vehicles now available in places such as Saudi Arabia and Japan.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
     
    色综合久久综合中文综合网| 亚洲日韩精品一区二区三区无码| 中文字幕在线观看国产| 久99久无码精品视频免费播放| 最好看2019高清中文字幕| 国产网红无码精品视频| 日韩三级中文字幕| 伊人久久一区二区三区无码| 亚洲AV无码久久寂寞少妇| 天堂新版8中文在线8| 日韩精品无码人妻一区二区三区| 麻豆国产精品无码视频| 久久久久成人精品无码中文字幕 | 久久久久久久亚洲Av无码| 亚洲日本中文字幕天天更新| 熟妇人妻中文av无码| 人妻无码一区二区不卡无码av| 制服在线无码专区| 久久中文字幕视频、最近更新| 高清无码在线视频| 精品欧洲av无码一区二区三区| 中文字幕人妻无码系列第三区 | 亚洲欧美日韩另类中文字幕组| 中文字幕无码不卡在线| 97人妻无码一区二区精品免费| 无码人妻久久一区二区三区 | 亚洲成A人片在线观看无码不卡| 亚洲va中文字幕无码| 中文字幕在线精品视频入口一区| 国模吧无码一区二区三区| av无码免费一区二区三区| 无码国产精品一区二区免费3p| 亚洲av无码专区国产乱码在线观看 | 日本精品久久久久中文字幕8 | 日本一区二区三区精品中文字幕| 一本大道久久东京热无码AV| 亚洲高清无码专区视频| 亚洲无码高清在线观看| 亚洲中文久久精品无码| 亚洲中文久久精品无码ww16| 最近中文字幕在线|