Chinese brands help build nation's strength

- Products preferred by more customers

China's homegrown sportswear brand Anta is putting more efforts in products upgrade, store image and consumer experience. The company has grown to the world's third-largest sportswear company from a small family workshop, with revenue hitting 49.3 billion yuan ($7.35 billion) last year.

During the Beijing Winter Olympics, Anta's products gained wide attention, and registered 35 percent sales growth on a yearly basis, per data from Tmall, an online marketplace of Alibaba Group.