Chinese brands help build nation's strength

- Companies exploring room for brands growth

Only when people's needs for a high quality life are better satisfied can high-quality brands be built, an official from Chinese phone vendor Vivo told People's Daily. Paying attention to real demand from consumers not only provides direction for R&D, but also obtains recognition from users and markets.

Currently, Vivo provides products and services for more than 400 million users from over 60 countries and regions globally. This year, the company will continue to analyze consumption demand from users of different age groups, with different innovation strategy in market layout.