Montblanc launches global campaign

German luxury brand Montblanc hosted an event in Shanghai on Tuesday to launch the latest chapter of the global campaign, The Library Spirit: Episodes From Around The World.

The expanded Montblanc Extreme 3.0 collection was also unveiled at the event.

"The idea of the campaign was really to go back to the roots of Montblanc," said CEO Nicolas Baretzki. 

"A library is something that is very meaningful because that's a place when you can discover all these amazing words and go further into a local culture."