Plateau's textiles have high standards
Fashion brand founder is committed to keeping cultural heritage alive for global runways, Wang Xin reports in Shanghai.
That is the goal of her brand. Positioned as an international brand, it has been focusing on the restoration and innovation of traditional fabrics and unique craftsmanship rooted in Inner Mongolia and the Qinghai-Xizang Plateau.
"If we want to build a world-class Chinese brand, we must dig deep into traditional Chinese cultures, raw materials and crafts, especially those less-known from ethnic groups in which we have seen enormous potential to make our brands stand out on the global stage," Guo says.
The recent Madoi show demonstrated efforts, outcomes and ambition by Guo and her team.
Located in the heartland of the Qinghai-Xizang Plateau, Golog Tibetan autonomous prefecture has an average altitude of 4,000 meters above sea level. The yak plays a symbolic and critical role in the residents' daily lives and production.
