Plateau's textiles have high standards
Fashion brand founder is committed to keeping cultural heritage alive for global runways, Wang Xin reports in Shanghai.
The rebirth of the dying traditional craft was not easy. Before the Madoi show, Guo spent about 10 years restoring Inner Mongolian handmade felting and another two years conserving and optimizing hand-woven Tibetan pulu.
"As society and the economy develop, declining usage scenarios in residents' daily lives have led to the demise of traditional crafts. Some intangible cultural heritages are going extinct," Guo says.
Fortunately, her efforts have reaped returns.
With the restored craft of Inner Mongolian handmade felting, the brand became the first and only Chinese brand invited to be sold at Le Bon Marche, a top department store in Paris.
With traditional crafts coming back to life and shining in fashion and art pieces, residents in remote plateau areas are expected to pass on the precious cultural heritages while gaining a better quality of life.
