Sports festival held in Shanghai to boost fitness, consumption

The event also introduces the vertical run and the chess and cards championship, designed to attract participants across different age groups.

Through partnership with sports retailer Decathlon and various niche sports communities, the festival has developed family-friendly events and youth-oriented activities. Meanwhile, the festival incorporates a virtual carnival, showcasing the convergence of sports and technology.

To boost local commerce, the festival has launched a program collaborating with nearly 100 dining establishments and 39 sports and entertainment venues within the complex. The program also offers discount packages, including parking benefits and membership rewards.

Operating from 7am to 2am to accommodate various schedules, the festival introduces 84 percent new activities compared to the last event. Organizers anticipate the event will attract more citizens to the complex during the peak summer season while promoting public fitness.