Sponsors line up for entry into booming 'Suchao' soccer league

    Popular amateur competition in Jiangsu turns into commercial powerhouse

    By Cang Wei in Nanjing and Zhang Xiaomin | China Daily | Updated: 2025-07-09 07:20
    Share
    Share - WeChat
    Sponsor dairy giant Yili displayed a light show with a fleet of 1,000 drones over the Yangtze River on June 13. XUE JINLONG/FOR CHINA DAILY

    Ordinary dreamers

    Apart from the league's official sponsors, each division and each team also has its own sponsorship partners.

    Dongha Northeast Street-side BBQ thought with its heart and not its head, when it decided to back underperforming Changzhou out of a sense of local loyalty.

    Zhang Jingyu, a Harbin native who runs the family restaurant, said the sponsorship fulfilled a dream of her family to support sport in Changzhou. Her niece, a second-grader, practices gymnastics at the city's sports school and has won many medals representing Changzhou in provincial competitions, becoming a source of pride for the whole family.

    On June 7, Zhang came across an invitation for sponsorship cooperation from the league's Changzhou division. To thank the city for nurturing her niece's talent, the family decided to contribute 100,000 yuan ($13,750) in sponsorship.

    "We knew our sponsorship would mean having a sign at the field, but we didn't expect it to be so eye-catching. Also, we didn't anticipate the subsequent popularity of the league," Zhang said.

    On June 21, the match between Changzhou and Nanjing ended with a score of 0-4. Changzhou suffered its fifth consecutive defeat without scoring a goal.

    Prior to the match, Changzhou had been ridiculed for their losing streak, but they showed fighting spirit during the game, which won them widespread respect.

    Of the 22 advertising boards displayed around the ground at the match, Dongha BBQ was the only individual business entity.

    Its yellow sign — simply reading "Dongha Northeast Street-side BBQ" — stood out starkly amid the prominent professional advertisements of brands like JD.com, Bank of Jiangsu, and others. It attracted the attention of fans and quickly spread on major short-video platforms.

    Netizens dubbed Dongha BBQ the "super individual business entity of the year", and praised the local government's business-friendly environment.

    According to data released by Changzhou, the match had 36,712 spectators at the ground and over 8.57 million online viewers. It trended as the top topic on Weibo and Douyin.

    Following the sudden surge in popularity, a large number of fans have flocked to support Dongha BBQ.

    "We were worried our humble sign might look out of place," Zhang said. "I am very grateful to Changzhou, which embraces thousands of ordinary dreamers like us," she said, advising fans to visit her overwhelmed restaurant at a later date for better service.

    |<< Previous 1 2 3 4 5 6 7 Next   >>|
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    亚洲成在人线在线播放无码| 中文字幕视频在线免费观看| 成人无码A区在线观看视频| 精品无码久久久久久久久久 | 日韩精品无码Av一区二区| 无码不卡av东京热毛片| 精品久久亚洲中文无码| 国产在线无码不卡影视影院| 中文精品人人永久免费| 亚洲乱码中文字幕综合| 无码任你躁久久久久久| 少妇人妻偷人精品无码视频| 无码人妻丰满熟妇啪啪网站| 三级理论中文字幕在线播放| 国产自无码视频在线观看| 日韩精品无码中文字幕一区二区| 一级中文字幕免费乱码专区| 久久最近最新中文字幕大全| 无码不卡亚洲成?人片| 久久无码人妻一区二区三区 | 中文午夜乱理片无码| 亚洲七七久久精品中文国产| 亚洲av中文无码乱人伦在线咪咕 | 中文字幕乱码无码人妻系列蜜桃| 成人无码区在线观看| 日韩免费无码视频一区二区三区| 成人无码网WWW在线观看| 无码国产精品一区二区免费式影视| 久久精品中文字幕久久| 久久精品亚洲中文字幕无码麻豆 | 无码人妻少妇久久中文字幕蜜桃| 无码精品人妻一区| 中文字幕亚洲码在线| 中文成人无码精品久久久不卡| 日韩乱码人妻无码中文视频| 无码任你躁久久久久久久| 中文成人无码精品久久久不卡| 乱人伦中文视频在线| 久久亚洲中文字幕精品有坂深雪| 久久精品天天中文字幕人妻 | 亚洲精品无码午夜福利中文字幕|