Sponsors line up for entry into booming 'Suchao' soccer league

    Popular amateur competition in Jiangsu turns into commercial powerhouse

    By Cang Wei in Nanjing and Zhang Xiaomin | China Daily | Updated: 2025-07-09 07:20
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    Panda mascots interact with a boy outside the venue in Nanjing on Saturday. YANG BO/CHINA NEWS SERVICE

    According to a special survey conducted by the Jiangsu branch of the National Bureau of Statistics, the Suchao, in its inaugural year, has successfully garnered public attention and established a strong reputation, becoming a vibrant new calling card for Jiangsu's economic development.

    The branch surveyed 3,189 permanent residents across the province and released the results on July 1.

    It revealed that 88.7 percent of those surveyed felt the positive impact of the matches on economic development, such as boosting growth in the restaurant and accommodation industries, attracting out-of-town tourists, and promoting tourism development.

    The Jiangsu Provincial Department of Culture and Tourism, in collaboration with the 13 cities, has organized various activities such as exhibitions, theatrical performances, and intangible cultural heritage showcases based on match schedules.

    They have introduced over 1,400 measures such as reduced admission fees for attractions, consumer vouchers, and more volunteer services to make travel more convenient and attract out-of-town visitors.

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