久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Global EditionASIA 中文雙語Fran?ais
Opinion
Home / Opinion / Chinese Perspectives

Rising demand promoting innovation

By Hu Zuohao | China Daily | Updated: 2025-08-11 07:10
Share
Share - WeChat
MA XUEJING/CHINA DAILY

The fact that a middle-class shopper in a metropolis lingers over a 69,000-yuan ($9,612) filigree pendant from Laopu Gold, Gen Z crowds queue through the night for a 340-yuan Labubu blind box from Pop Mart, and young people in a small town flock to social media platforms for a 2-yuan ice cream from Mixue is evidence of the rapid development of China's consumer market.

Three groups are now driving China's consumption: the urban middle-income group, Gen Z, and youths in lower-tier markets, often referred to as the "small-town youth". The meteoric rise of brands like Pop Mart, Laopu Gold and Mixue is not a coincidence. Each is meeting the demand of distinct consumer groups, leveraging digital innovation in branding, product design, distribution and promotion to orchestrate a cycle of demand-led market growth.

Gen Z members, people who are digitally savvy and born into relative comfort, are ready to spend, and spend big, on products they love. They crave novelty, fancy products and entertainment. A Tencent report earlier this year said that 62 percent of the post-2000 consumers are willing to spend a lot of time and money on their hobbies, and that the post-1995 consumers are the main driving force behind the rising sales of designer toys.

Pop Mart has tapped into their passions with remarkable precision. As a trendsetting toy company, it has built a compelling portfolio of patented-character toys that fulfill Gen Z's quest for joy and belonging. In 2024, Pop Mart's sales touched 13 billion yuan, up 106 percent year-on-year. Importantly, its standout characters — The Monsters, Molly, Skullpanda, Crybaby, and especially Labubu — have extended their reach beyond the domestic market to reach global markets.

The allure of Pop Mart's "blind box" — a purchase that comes with an element of surprise and collectible value — feeds Gen Z's hunger to explore the "unknown", with the brand's 46 million registered members forming a thriving fan ecosystem, and reinforcing loyalty through social connection.

Pop Mart's omni-channel strategy is in tandem with Gen Z's instant, frictionless consumption. With more than 400 offline stores, 2,300 vending machines, and livestreaming-promoted e-commerce growth, the brand has become an obsession with Gen Z. Its combination of patent-induced creativity, real-time accessibility, and social engagement has invigorated the toy industry.

Lower-tier cities and towns, too, are witnessing a quiet revolution in consumption. The "small-town youth" are shifting from "volume consumption" to "quality consumption", moving away from knockoffs and embracing authentic brands, while balancing quality with affordability.

Moreover, Mixue's explosive growth shows another way to win the market. That its revenue in 2024 reached 24.8 billion yuan, up over 22 percent year-on-year, is testament to its successful strategy of offering "premium quality at ultra-low prices".

The secret of Mixue's success lies in its vertically integrated supply chain. It produces more than 60 percent of its core ingredients in-house across five manufacturing hubs, and its cost of raw materials is significantly lower than the industry average — a single lemon-based drink costs only 1.2 yuan to make, a third of premium competitors'. This makes its 4-yuan lemonade a profitable beverage.

Yet Mixue is not only about beverages. It has become a cultural icon in lower-tier cities. With over 46,000 stores — 57.4 percent of them in tier-three and tier-four cities — the brand is omnipresent in China. In some towns, three Mixue outlets line a single street. The brand's snowman mascot, "Snow King", and viral theme song have made it into a recognizable cultural symbol. And its digital reach, through WeChat and Alipay mini programs, ensures it receives direct consumer feedback.

Mixue has proved that affordability and branding are not mutually exclusive, with its "full-chain control and deep market penetration" changing consumption patterns in lower-tier cities.

China's urban middle-income group, the largest and most dynamic segment, is well-educated and discerning. With annual household disposable income ranging from 300,000 to 1 million yuan, the middle-income group now prioritizes quality.

Furthermore, Laopu Gold has emerged as a breakout player in the market, by combining ancient craftsmanship with modern sensibility. In 2024, its sales reached 9.8 billion yuan, up 166 percent year-on-year. Rooted in the "royal Chinese goldsmith" tradition, Laopu Gold fuses intangible heritage craftsmanship like filigree inlay and enameling with contemporary aesthetics. Its collaboration with the Palace Museum (Forbidden City) has yielded culturally rich designs, such as pendants with auspicious symbols and celestial dragons.

Laopu Gold has opened 36 flagship boutiques in 15 major cities, often in luxury malls, which occupy the pride of place alongside Cartier and Bulgari.

Brands like Pop Mart, Laopu Gold and Mixue demonstrate that meeting consumers' demand for special innovative products is the best way to boost business. These brands are not only benefitting from the market; they are helping shape it as well. While Pop Mart has turned designer toys from niche to mainstream products, Mixue has spread brand consciousness in smaller cities, and Laopu Gold has redefined the role of culture in premium retail.

This is China's new consumption era, when people are boosting consumption but also promoting smarter, deeper, and more meaningful consumption.

The author is a professor at the School of Economics and Management, Tsinghua University. The views don't necessarily reflect those of China Daily.

If you have a specific expertise, or would like to share your thought about our stories, then send us your writings at opinion@chinadaily.com.cn, and comment@chinadaily.com.cn.

 

 

 

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    亚洲色图自拍偷拍美腿丝袜制服诱惑麻豆| 一区二区成人在线视频| 成人免费毛片片v| 中文字幕中文字幕在线一区| 欧美亚洲动漫制服丝袜| 美女视频黄 久久| 欧美国产精品中文字幕| 欧美综合一区二区三区| 奇米精品一区二区三区在线观看| 2019国产精品| 色综合久久久久| 美女精品自拍一二三四| 国产精品国产三级国产aⅴ入口 | 色综合天天做天天爱| 午夜精品福利一区二区蜜股av | 色av一区二区| 日本亚洲最大的色成网站www| 久久免费国产精品| 日本韩国精品在线| 国产综合色视频| 日韩毛片视频在线看| 91精品国产综合久久香蕉的特点| 国产成人精品在线看| 亚洲国产精品尤物yw在线观看| 精品日韩在线一区| 91老司机福利 在线| 免费在线观看一区二区三区| 国产精品久久免费看| 制服丝袜av成人在线看| 成人免费高清在线| 日本va欧美va精品| 亚洲欧美综合另类在线卡通| 欧美一区二区三区成人| 91丨九色丨黑人外教| 久久99久久99| 洋洋av久久久久久久一区| 精品国产制服丝袜高跟| 在线免费观看不卡av| 国产乱码精品1区2区3区| 亚洲va国产天堂va久久en| 日本一区二区三区四区在线视频| 国产精品欧美精品| 7777精品伊人久久久大香线蕉经典版下载 | 亚洲不卡在线观看| 日本一区二区免费在线| 欧美另类高清zo欧美| 99精品一区二区| 久久电影国产免费久久电影| 一区二区成人在线| 国产精品色一区二区三区| 欧美一区二区三区日韩视频| 91美女精品福利| 懂色av一区二区在线播放| 日本麻豆一区二区三区视频| 悠悠色在线精品| 国产日韩欧美一区二区三区综合| 91精品国模一区二区三区| 色琪琪一区二区三区亚洲区| 成人性生交大合| 加勒比av一区二区| 日本网站在线观看一区二区三区 | jvid福利写真一区二区三区| 久久精品国产精品亚洲综合| 亚洲444eee在线观看| 亚洲欧美另类久久久精品2019| 国产日韩欧美精品在线| 日韩欧美综合一区| 欧美久久一区二区| 欧美午夜精品一区二区蜜桃| 色综合天天性综合| 白白色 亚洲乱淫| 国产精品白丝jk白祙喷水网站| 久久精品国产成人一区二区三区 | 久久综合久久99| 91精品国产欧美一区二区成人| 在线免费观看一区| 99re热这里只有精品免费视频| 国产成人免费网站| 国产一区不卡视频| 激情成人综合网| 另类小说一区二区三区| 奇米色777欧美一区二区| 日韩中文字幕亚洲一区二区va在线 | 欧美在线观看一区| 色综合久久中文综合久久97| 成人黄色一级视频| 成人99免费视频| 成人午夜在线播放| 成人国产在线观看| jiyouzz国产精品久久| 成人精品视频.| www.亚洲激情.com| va亚洲va日韩不卡在线观看| av不卡在线播放| 91在线观看下载| 91丨porny丨蝌蚪视频| 91在线播放网址| 日本精品一级二级| 欧美日韩亚洲综合| 3atv在线一区二区三区| 91精品国产入口| 欧美不卡视频一区| 国产香蕉久久精品综合网| 国产视频一区在线播放| 国产精品免费av| 中文字幕一区二区三区四区| 综合激情网...| 一个色综合网站| 午夜视频一区二区| 免费成人性网站| 国产专区欧美精品| 国产传媒一区在线| av成人动漫在线观看| 在线观看91精品国产入口| 精品婷婷伊人一区三区三| 91精品国产乱码| 精品日韩在线观看| 国产日韩欧美精品一区| 中文字幕五月欧美| 一区二区日韩av| 亚瑟在线精品视频| 蜜臀精品一区二区三区在线观看| 日韩一区二区在线看| 2023国产精品| 国产精品成人一区二区艾草| 亚洲码国产岛国毛片在线| 亚洲成人av在线电影| 久久精品国产亚洲aⅴ| 国产精品白丝jk黑袜喷水| 91女人视频在线观看| 欧美乱妇一区二区三区不卡视频| 欧美成人a视频| 中文字幕制服丝袜成人av | 亚洲一区二区三区自拍| 日韩成人免费在线| 国产一区二区三区精品欧美日韩一区二区三区| 高清久久久久久| 在线观看日韩一区| 日韩免费高清视频| 综合久久一区二区三区| 日韩不卡一区二区| 国产成人在线观看免费网站| 在线观看一区二区视频| 欧美成人高清电影在线| 亚洲欧洲三级电影| 三级在线观看一区二区| 国产精品一品视频| 日本高清免费不卡视频| 精品三级av在线| 亚洲欧美日韩成人高清在线一区| 奇米综合一区二区三区精品视频| 成人国产亚洲欧美成人综合网| 欧美人狂配大交3d怪物一区| 久久蜜桃香蕉精品一区二区三区| 亚洲免费在线电影| 蜜臀av性久久久久蜜臀aⅴ流畅 | 丰满亚洲少妇av| 欧美日韩aaaaaa| 国产精品理论在线观看| 免费在线观看一区| 色婷婷av一区二区三区之一色屋| 日韩欧美国产1| 亚洲男人的天堂在线aⅴ视频| 麻豆精品在线视频| 色视频一区二区| 国产亚洲自拍一区| 污片在线观看一区二区| 成人午夜av电影| 日韩一区二区三| 亚洲精品老司机| 国产成人精品亚洲777人妖 | 欧美老女人第四色| 亚洲欧洲成人自拍| 韩国三级中文字幕hd久久精品| 在线视频欧美区| 欧美激情在线看| 美女任你摸久久| 精品视频一区二区三区免费| 国产精品色一区二区三区| 美女视频网站黄色亚洲| 欧美特级限制片免费在线观看| 欧美国产日韩亚洲一区| 老司机免费视频一区二区| 欧美在线免费视屏| 亚洲欧美自拍偷拍色图| 国产一区二区电影| 欧美一区二区三区不卡| 亚洲一区二区三区视频在线| 成人福利视频在线看| 精品国产1区二区| 免费在线欧美视频| 欧美日韩一区高清| 亚洲欧美国产毛片在线| 成人永久免费视频| 久久嫩草精品久久久精品一| 免费不卡在线视频| 欧美日韩成人激情| 亚洲一区二区三区四区五区中文| av在线这里只有精品| 国产午夜精品一区二区三区嫩草|