久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

 
Home> Previous Issues

Branding success in Africa in a diverse and novel way

Updated: 2014-01-13 10:16
By Li Wenfang in Guangzhou ( China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

Branding success in Africa in a diverse and novel way
Sunda celebrates the opening of one of its stores in Ghana. The Guangzhou-based company has a footprint across much of the continent. [Photo / Provided to China Daily]

Although big-ticket infrastructure projects and building contracts have been the preferred route for most Chinese companies in Africa, one Chinese company is hoping to make a difference with a rather diverse approach.

The company, Guanghzou-based Sunda International Trading Co, is banking on its Africa-specific brands and villa construction projects to grow profits and establish strong links in Africa.

Sunda, which started operations in 2000 as a foreign trade agent, was one of the first Chinese companies to launch Africa-specific brands in 2011. From its first branch in Ghana in 2004, the company now has a footprint that covers more countries in Africa.

Wang Dajiang, vice-president of Sunda, says Ghana will be the pivot for the company's expansion in Africa, which includes a washing powder factory and a villa project.

Expansion of activities in markets such as Kenya, Tanzania and Cote d'Ivoire, especially in sectors such as home decoration and building materials, fast moving consumer goods, hardware and electronic products, are also on the cards, Wang says.

Wang says that total exports surged to $135 million in 2012 from $560,000 in 2004.

Sunda decided to tap the global markets, especially Africa, in 2003 because of stiff competition among foreign trade agents in China, he says.

"There were lots of foreign trade agents in China then. The competition was fierce. At the Canton Fair (China Export Commodities Fair) we saw that foreign buyers were pitching for lower prices. Our margins were falling steadily. We decided that the only way forward was to venture abroad."

Wang says the company decided to export products to Africa, Ghana in particular, because there was very little competition at that time. The growth potential was huge.

"It was also tough as there were no existing demand patterns for us to decide on what to export."

To overcome this, Sunda shipped two containers carrying 60 types of goods to test the market. Over six months, the company found that building materials, especially ceramic tiles and glass, were the most sought-after products in Ghana.

Along with the building materials, the company also decided to send some daily goods such as toilet paper to make full use of the containers.

Wang says that the Ghana unit is the company's largest foreign branch. It accounts for more than one-third of its overseas sales. The Chinese company currently has a 60 percent market share in Ghana's ceramic tiles market.

To further maximize the economy of scale and supply chain efficiency, Sunda opened branches in Tanzania in 2005 and in Kenya and Cote d'Ivoire in 2009.

Previous Page 1 2 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    欧美精品一区免费| 欧美视频国产视频| 在线免费观看av网| 国产精品333| 手机成人av在线| 黄色一级免费大片| 国产又粗又猛又爽又黄的网站| 亚洲色图38p| 欧美深夜福利视频| 中文字幕制服丝袜在线| 中文字幕第36页| 免费看又黄又无码的网站| eeuss中文| 免费成年人高清视频| 韩国日本在线视频| 国内少妇毛片视频| 香蕉视频色在线观看| 欧美精品性生活| 免费看黄在线看| 久久久久久久久久久久久国产| 日本美女高潮视频| 91丨porny丨探花| 免费观看中文字幕| 香港日本韩国三级网站| 久热免费在线观看| 日本不卡在线观看视频| www污在线观看| 免费看日b视频| 成年人黄色在线观看| 91精产国品一二三产区别沈先生| 久久精品影视大全| 少妇人妻互换不带套| 国产精品丝袜久久久久久消防器材| 精品成在人线av无码免费看| 日韩中文字幕在线不卡| 青青草原网站在线观看| 日本黄色播放器| 久久精品一卡二卡| 久久精品国产露脸对白| 日本三级黄色网址| 欧美成人福利在线观看| 亚洲精品无码久久久久久| 久色视频在线播放| 欧美爱爱视频免费看| 97视频久久久| www.好吊操| 蜜臀精品一区二区| 91免费黄视频| 日韩在线视频在线观看| 精品人妻一区二区三区四区在线| 国产精品免费观看久久| 国产福利视频在线播放| 成人一区二区三| 99热这里只有精品在线播放| 成人免费在线观看视频网站| jizzzz日本| 三年中文高清在线观看第6集| 免费观看国产视频在线| 黄黄视频在线观看| 国产欧美日韩小视频| 日韩精品―中文字幕| 久久美女福利视频| 欧美一级裸体视频| 91看片破解版| 日韩中文在线字幕| 日本在线xxx| 天天操天天爽天天射| 五月天丁香花婷婷| 美女av免费观看| 欧美黑人经典片免费观看| 成年人网站大全| 日韩成人精品视频在线观看| 视频一区二区视频| www精品久久| 亚洲黄色小视频在线观看| 99999精品| 霍思燕三级露全乳照| 婷婷丁香激情网| av动漫免费观看| 欧美大片在线播放| 污视频网址在线观看| 人妻互换免费中文字幕| 成人午夜视频免费在线观看| 久国产精品视频| 妺妺窝人体色777777| 一区二区三区 日韩| 欧美交换配乱吟粗大25p| 国产免费成人在线| 少妇熟女一区二区| 黄色网页免费在线观看| av污在线观看| 嫩草影院中文字幕| 亚洲熟妇av一区二区三区| www.这里只有精品| 日本人体一区二区| 色婷婷一区二区三区av免费看| 四虎精品欧美一区二区免费| 国产主播在线看| 日韩video| 香蕉视频网站入口| av无码久久久久久不卡网站| www亚洲成人| 国产极品尤物在线| 一级全黄肉体裸体全过程| av天堂永久资源网| 日本一道在线观看| 中文久久久久久| 国产精品久久中文字幕| 91亚洲一区二区| 成人一区二区三| 蜜臀av无码一区二区三区 | 欧美一级黄色录像片| 欧美成人黑人猛交| 91网站在线观看免费| 三级a在线观看| 欧美午夜小视频| 老司机av福利| 日本在线观看免费视频| 久久久久久久午夜| 国产制服91一区二区三区制服| 激情黄色小视频| 成人午夜视频免费在线观看| 无码日本精品xxxxxxxxx| 免费黄频在线观看| 三级在线免费看| 国产淫片免费看| 丁香六月激情婷婷| 中国一级大黄大黄大色毛片| 爆乳熟妇一区二区三区霸乳| 人妻av中文系列| 国产一二三区在线播放| 成人日韩在线视频| 丰满少妇被猛烈进入高清播放| 国产片侵犯亲女视频播放| 国产aⅴ爽av久久久久| 天堂中文视频在线| 日韩中文字幕组| 国产av无码专区亚洲精品| 91丨porny丨探花| 福利视频一区二区三区四区| 8x8ⅹ国产精品一区二区二区| 国产在线视频三区| www.色欧美| 国产一伦一伦一伦| 日韩大片一区二区| 成人中文字幕av| 国产精品人人妻人人爽人人牛| 日本三级免费观看| 99999精品视频| 国产xxxxx在线观看| 黄色片视频在线免费观看| 欧美国产激情视频| 国产精品秘入口18禁麻豆免会员 | 国产主播中文字幕| 亚洲男人天堂色| 91国产精品视频在线观看| 欧美激情精品久久久久久小说| 能在线观看的av| 熟妇人妻va精品中文字幕| 成人一区二区三| 一区二区在线播放视频| 污色网站在线观看| 性生活免费在线观看| 在线黄色免费看| 热这里只有精品| 中文字幕日韩精品无码内射| 真人抽搐一进一出视频| 国产黄色一级网站| 国产无套粉嫩白浆内谢的出处| 天堂中文视频在线| 色婷婷.com| 最新视频 - x88av| 国产一线二线三线女| 国产美女无遮挡网站| 婷婷六月天在线| 99精品视频国产| 亚洲中文字幕无码一区二区三区| 97干在线视频| 超碰网在线观看| 99sesese| 国产91porn| 日日鲁鲁鲁夜夜爽爽狠狠视频97| 91色国产在线| 黄色一级视频播放| 欧美 日韩 亚洲 一区| 不卡av免费在线| 天天爱天天做天天操| 日本十八禁视频无遮挡| 免费看黄色一级大片| 亚洲高清av一区二区三区| 精品成在人线av无码免费看| 少妇性饥渴无码a区免费| 中文字幕国产免费| 成人在线免费观看视频网站| 日日碰狠狠躁久久躁婷婷| 三级黄色片免费观看| 欧美 丝袜 自拍 制服 另类| 久久久久久久久久久久91| 国产1区2区3区中文字幕| 成年人网站大全|