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Large Medium SmallHard Rock International, the global entertainment retail chain, plans to open its first batch of rock'n'roll-themed hotels in China in 2015 after reaching an agreement with local golf-resort operator Mission Hills.
The 280-room Hard Rock Hotel Shenzhen and 250-room Hard Rock Hotel Haikou will both feature Hard Rock's famed rock'n'roll design elements, as well as guest amenities inspired by its music roots.
Hamish Dodds, president and CEO of the company, said: "We couldn't ask for a better partner than Mission Hills to share Hard Rock Hotel's style and attitude with a Chinese population thirsting for new entertainment experiences."
Mission Hills has three luxury resorts in China that emphasize golf.
"Domestic brands have been faced with increasing challenges to penetrate markets in Europe and the United States where mainstream sportswear brands have established their presences for years," said Zhang Qing, an industry analyst.
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