Munich – hybris, a global leader in multichannel commerce solutions, has been named as a leading B2C commerce suite vendor in Forrester Research Inc's latest Wave report on B2C Commerce.

The report, titled: "The Forrester Wave: B2C Commerce Suites, Q3 2012", said "…hybris has continued to mature as a solution over the past two years — and gained market share quickly as a result… The key differentiators of hybris remain strong - product content management tools, catalog management, enterprise integration, and globalization/internationalization capabilities."

The report noted that the company's eCommerce feature have matured, with a "well-defined ability to extend the product and customize it to develop differentiated eCommerce sites across a variety of verticals."

Ariel Lüdi, CEO of hybris, said, "Our focus on the B2C commerce market is the cornerstone of our success and heritage in the retail and industry markets. With our continued success we are leading the vendor pack in the evolution towards true omnichannel commerce. As a result, we are very pleased to see that our technology focus in B2C is gaining us recognition as a leader in this growing and dynamic sector of commerce."

According to the report; "Today's multichannel businesses are increasingly multisite and multibrand businesses. This trend enables more specific and targeted marketing opportunities for customers; they can also benefit from search engine optimization by enabling the use of more specific terms and metadata to target related search terms. Innovative merchandising and marketing in areas like flash sales, social commerce, and mobile commerce are also driving forces behind the need to support a diverse set of sites and customer touchpoints from a common infrastructure."