Chinese companies are investing big money in acquiring live broadcasting rights of major sports events.
Although they are putting lot of capital to bag these rights, the companies are banking on earnings from online video advertising to turn in the profits.
According to iResearch Consulting Group, the market of online video advertising is expected to more than double in the next three years to $8.5 billion.
Here are five companies that have recently won exclusive broadcasting rights of global sports events.
1. Alibaba
 |
|
Two university students in Beijing take part in rugby training. [Photo/China Daily] |
Alibaba's sports arm Alisports has secured exclusive live streaming rights to rugby matches after signing an agreement with World Rugby, the global governing body of the sport, this month.
According to the deal, Alisports will develop a million rugby players in China in the next 10 years and raise the profile of the sport in the country.
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 20100000002731 
