久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

US EUROPE AFRICA ASIA 中文
Business / Technology

LeSports launches paid membership aimed at 'watch-to-pay' market

By Liu Zheng (chinadaily.com.cn) Updated: 2016-04-07 14:04

LeSports launches paid membership aimed at 'watch-to-pay' market

Liu Jianhong, CCO of LeSports delivers a keynote speech on April 6, 2016 at a press conference of the company. [Photo provided to chinadaily.com.cn]

The number of watch-to-pay subscribers will continue to increase as the consumption habits of sports lovers gradually change in the country.

LeSports, the sports arm of Chinese Internet company LeEco Holdings Ltd, announced its VIP paid membership?plan on Wednesday, marking Chinese mainland the second region to launch the service after Hong Kong.

"The Chinese mainland launch also represents the most commercially promising and strategically significant deployment of the membership strategy," the company said in a statement.

By utilizing LeEco's rich online broadcasting copyrights cooperation with local broadcasters and sporting associations, the firm provides domestic sports game viewers with an all-in-one membership subscription package that is priced at 590 yuan ($91) per year.

Other membership options, such as 159 yuan per quarter and 59 per month, will be also available from April 14.

Established on March 22, 2014, LeSports became independent from former Letv.com and started distributing its businesses across the entire sports spectrum based on the unique value proposition of combining events operations, streaming content, and smart devices with internet services.

Earlier last month, it announced it had secured $1.2 billion in Series B financing, bringing the company's total investment to $1.35 billion.

"From viewers to users, from free to paid, from passive to interactive, and from single events to the full ecological sporting experience, we're bearing down on the last mile of the development of the sporting sector by addressing a key weakness in the industry," said Lei Zhenjian, founder and CEO of Le Sports. "Only by providing users with compelling value and a satisfying experience can a business truly thrive and prosper. This is the responsibility and mission of LeSports and of all people in the sports industry."

With the increasing popularity of sports and the rise of the smartphones and smart televisions, there exists a strong demand among Chinese audiences for online sports.

"There are more than 10 million users watching sporting content via LeSports platform on any given day," said the company.

Paid subscription membership for watching online content gradually became acceptable in the nation as the awareness of intellectual property rights rose.

"The number of paying viewers in 2015 soared 264 percent to 28.84 million, and is expected to reach 54.41 million this year," according to a report by iResearch Consulting Group in China Daily.

It said the number of paying viewers in 2015 soared 264 percent to 28.84 million, and is expected to reach 54.41 million this year.

Revenue from online viewing memberships jumped from 1.39 billion yuan ($214.6 million) in 2014 to 5.13 billion yuan in 2015, up 270 percent.

"The next couple of years will see continued rapid growth in revenues and could reach 18.79 billion yuan in 2018," said the consulting company.

However, the penetration rate of paid users is still low at 5.7 percent, suggesting the potential for development is huge.

Compared to viewers of general entertainment content, sports fans have a number of unique characteristics: they are more likely to be focused on live broadcasts, with more specific interests that include greater interactivity. These characteristics make a strong case for providing sports fans with personalized membership services that meet their unique needs.

The VIP membership scheme is independent from the existing LeVIP membership system as it provides extensive premium content across a wide array of display devices (including Super TV, Superphone, PC, mobile, cinema, and, in the future, Le VR and Super electronic vehicle), as well as powerful personalization features, and various exclusive event and product offers available both online and off.

Since its establishment, LeSports has obtained the rights for more than 310 blue-chip sporting events and 10,000 individual matches, of which 72 percent came from exclusive rights.

Backed by this strength, the all-in-one LeSports VIP Membership will provide access to the largest number of copyrighted events, including not less than 1,500 exclusive premium matches, far surpassing the more established sporting TV brands such as ESPN and SKY Sports.

During the program's launch event, Le Sports' chief content officer Liu Jianhong said that Le Sports will spend 6 billion yuan acquiring the rights to premier sporting events for its VIP members.

Regarding the CSL, Liu Jianhong confirmed that starting from the 16th round of the 2016 season, LeSports will present at least one match each round with its top-of-the-line production capability for its VIP members, and delivering exclusive coverage to paying customers.

In addition, the final round of the Asian Football Confederation qualification matches for the 2018 FIFA World Cup, as well as Asian Champions League matches, will be available to LeSports VIP members. All matches excluding those involving the Chinese national team will be exclusively available.

During the launch event, Liu Jianhong also disclosed that Zhan Jun, one of the top Chinese commentators for the English Premier League, has renewed his service contract with LeSports for another three years.

LeSports has built a dream team of more than 100 commentators led by top industry professionals that include Liu Jianhong and Huang Jianxiang. The team will be further expanded to more than 200 professional commentators in 2016.

With respect to LeEco's Super TV, LeSports will first launch a large-screen sports desktop for fans that will represent the first smart TV desktop specifically developed for sports fans.

The desktop will allow users to quickly find sports content from a massive content library, in addition to more than ten unique features that include 360 degree panoramic views, split screens for as many as nine cameras, multi-language commentary, streaming acceleration, and ad blocking.

In addition to sports content, LeSports VIP Membership offers a wide variety of related services unique to the Le ecosystem. These services include VIP privileges when purchasing tickets to sporting events, members-only discounts on Le Sports Mall, and membership points redemption. Some of the offerings that are particularly noteworthy include tickets to the International Champions Cup China, sponsored by Le Sports, and officially licensed MLB baseball caps exclusively offered on LeSports Mall.

Currently, including LeSports, there are four main players compete in the nation's sports game "watch-to-pay" market, while the feedbacks from the sports hardcore are not always positive.

In January, 2015, Tencent Video, backed by Chinese Internet giant Tencent Holdings Ltd, signed a $500 million agreements for a five year extension to its existing deal with the National Basketball Association of the United States, giving the company exclusive rights to stream games in China.

In an online survey conducted by basketball online community nba.hupu.com, 30 percent of its registered users voted against Tencent's 30 yuan monthly paid subscriptions membership for watching the NBA games.

By comparison with the world's leading sports media conglomerate – ESPN Inc, who generated two thirds of the subscription fees from $10,000 million annual revenue, the counterparts in China have a long way to go.

"Watch-to-pay is the future for China's sports online streaming industry, and no one will skip the development process if it wants to make a progress for the country's sports business industry", said Yu Hang, vice president of LeSports. "Sooner or later, paid subscription membership system will get matured in the market, while the key is how long will it take to reach the target and what kind of content will be charged."

Hot Topics

Editor's Picks
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    国产精品电影一区二区三区| 1区2区3区欧美| 亚洲1区2区3区4区| 欧美精选一区二区| 亚洲福利一二三区| 91精品国产免费| 久久精品国产一区二区三 | 在线日韩av片| 一级女性全黄久久生活片免费| 在线观看日韩毛片| 午夜伊人狠狠久久| 日韩精品一区二区三区老鸭窝| 美女视频黄免费的久久| 久久久国产综合精品女国产盗摄| 成人激情免费网站| 一区二区在线观看视频| 欧美日韩中文字幕精品| 日韩av网站在线观看| 欧美精品一区二区蜜臀亚洲| 国产美女一区二区三区| 亚洲国产激情av| 色妞www精品视频| 亚洲一区二区高清| 精品久久久久久久人人人人传媒| 国产二区国产一区在线观看| 最近中文字幕一区二区三区| 色哟哟一区二区在线观看| 亚洲永久免费av| 欧美一级高清片在线观看| 国产精品一线二线三线精华| 国产精品不卡一区| 717成人午夜免费福利电影| 国产乱人伦偷精品视频不卡| 亚洲色图20p| 91精品国模一区二区三区| 国产一区 二区 三区一级| 亚洲色图视频网| 欧美一个色资源| fc2成人免费人成在线观看播放| 亚洲一区二区三区不卡国产欧美| 欧美成人video| 99久久夜色精品国产网站| 丝袜美腿亚洲色图| 中文字幕国产一区| 欧美久久久一区| 成人国产精品免费观看| 午夜精品久久久| 国产丝袜在线精品| 欧美日韩极品在线观看一区| 国产成人自拍网| 午夜精品久久久久久久99樱桃| 欧美经典一区二区三区| 在线亚洲免费视频| 国产伦精一区二区三区| 亚洲一区视频在线观看视频| 久久嫩草精品久久久久| 欧美性猛交xxxx乱大交退制版 | 久久久美女毛片| 欧美性生交片4| 国产精品996| 亚洲777理论| 国产日韩精品一区二区三区| 欧美日韩国产精品自在自线| 成人免费福利片| 麻豆91在线观看| 亚洲精品欧美综合四区| 精品久久久久久无| 欧美日本不卡视频| 91首页免费视频| 黄网站免费久久| 日韩精品一区第一页| 国产精品久久久久久久浪潮网站 | 欧美优质美女网站| 国产成a人亚洲精品| 有码一区二区三区| 国产精品看片你懂得| 91精品国产黑色紧身裤美女| 91丨九色丨尤物| 国产aⅴ综合色| 久久99久久99| 亚洲午夜激情av| 亚洲日本在线观看| 国产农村妇女精品| 26uuu亚洲综合色欧美| a4yy欧美一区二区三区| 国产激情精品久久久第一区二区 | 日韩精品电影在线观看| 亚洲精品ww久久久久久p站| 国产欧美日韩不卡| 久久这里只有精品首页| 欧美日韩在线三区| 91免费视频网| 91亚洲永久精品| av影院午夜一区| 成人久久18免费网站麻豆| 国产精品一卡二卡| 韩国欧美一区二区| 精品一区二区av| 久久国产欧美日韩精品| 亚洲一区二区三区四区在线| 亚洲免费观看在线观看| 亚洲欧洲一区二区三区| 国产精品久久看| 在线观看免费亚洲| av在线不卡观看免费观看| 91亚洲国产成人精品一区二区三| 91在线码无精品| 一本久道中文字幕精品亚洲嫩| 在线一区二区视频| 欧美男男青年gay1069videost| 欧美浪妇xxxx高跟鞋交| 91精品欧美综合在线观看最新| 日韩欧美一级特黄在线播放| 久久青草国产手机看片福利盒子| 久久久99精品久久| 国产精品久久久久久久久免费桃花| 国产精品美女久久久久久久网站| 中文字幕综合网| 亚洲已满18点击进入久久| 丝袜亚洲精品中文字幕一区| 久久电影网电视剧免费观看| 国产一区二区免费在线| 成人一区在线观看| 91原创在线视频| 欧美精选一区二区| 久久综合视频网| 国产精品福利电影一区二区三区四区| 亚洲青青青在线视频| 香蕉久久夜色精品国产使用方法| 久久精品国产精品亚洲综合| 国产盗摄一区二区| 色综合天天做天天爱| 3atv在线一区二区三区| 久久综合狠狠综合久久综合88| 国产精品蜜臀av| 亚洲成av人在线观看| 久久国内精品视频| av色综合久久天堂av综合| 欧美日韩亚洲综合| 久久午夜色播影院免费高清| 亚洲三级免费电影| 秋霞午夜鲁丝一区二区老狼| 国产v综合v亚洲欧| 在线看一区二区| 亚洲精品一区二区在线观看| 18成人在线视频| 蜜臀久久99精品久久久久久9 | 精品国产一区二区三区不卡 | 青青草97国产精品免费观看 | 亚洲激情自拍视频| 蜜桃免费网站一区二区三区 | 不卡av电影在线播放| 欧美色倩网站大全免费| 精品国产一区二区三区久久影院| 亚洲人一二三区| 麻豆高清免费国产一区| 97se亚洲国产综合自在线| 欧美一区二区三区在线| 国产精品日产欧美久久久久| 午夜精品一区二区三区免费视频| 国产福利91精品一区| 欧美日韩成人综合| 国产精品毛片无遮挡高清| 青青草原综合久久大伊人精品 | 国产精品自拍网站| 欧美性一二三区| 国产精品色在线观看| 日本三级亚洲精品| 91亚洲精华国产精华精华液| 精品国产乱码久久久久久夜甘婷婷| 最新国产精品久久精品| 久久99精品一区二区三区三区| 日本韩国欧美三级| 国产调教视频一区| 天堂午夜影视日韩欧美一区二区| 成人国产在线观看| 精品久久久久久无| 五月婷婷激情综合| 91一区在线观看| 国产日韩亚洲欧美综合| 日韩高清不卡一区| 色综合久久中文字幕综合网| 2欧美一区二区三区在线观看视频| 亚洲五码中文字幕| eeuss鲁片一区二区三区在线看| 精品国产免费久久 | 99亚偷拍自图区亚洲| 精品奇米国产一区二区三区| 亚洲国产视频网站| av中文一区二区三区| 久久午夜色播影院免费高清| 午夜精品久久久久久久99樱桃| 99国产精品久久久久| 久久久久久久综合色一本| 日韩av网站免费在线| 欧美性一二三区| ㊣最新国产の精品bt伙计久久| 国内精品国产三级国产a久久| 欧美一区二区三区公司| 亚洲一二三区不卡|