chinadaily.com.cn
    left corner left corner
    China Daily Website

    Mercedes-Benz to sell limited-edition cars on Weibo

    Updated: 2013-01-17 23:46
    By LI FANGFANG ( China Daily)

    The German premium carmaker Mercedes-Benz (China) Ltd is to sell a limited edition of its smart cars on Sina Weibo, the largest Chinese micro-blogging platform, on Friday.

    The sale will mark the third e-commerce marketing campaign of this sort the company has embarked on in its third-largest market.

    "It is the first time an automobile brand is offering its products in such an innovative sales approach," said Daniel Lescow, head of Mercedes-Benz China's smart vehicle division.

    Consisting of only 666 vehicles that cost 128,888 yuan ($20,700) each, the smart 2013 New Year Edition will be officially sold on the Sina Weibo platform from 10 am on Friday.

    The German luxury automaker's lifestyle brand has also cooperated for the first time with the Chinese jewelry designer Wan Baobao to design a special New Year edition for Chinese consumers, with a bright yellow and deep blue color scheme.

    The special edition is also marked with a snake-shaped logo tag designed by Wan in celebration of the coming Chinese Year of the Snake.

    In addition to being a new way for its smart division to connect with its customers, the event again shows the brand's ability to innovate and set trend in the automotive industry, the company said.

    Bjorn Hauber, executive vice-president of sales and marketing, Mercedes-Benz (China) Ltd, said the division sold 15,680 vehicles in China in 2012, up 45 percent year-on-year.

    Mao Jingbo, its vice-president, added: "The smart brand has always been innovative in communicating with consumers, introducing exciting and surprising marketing initiatives and leading a new trend in online sales in the auto industry.

    "Our collaboration with the leading Chinese social media platform, Sina Weibo, is not just an innovative way to sell cars," she said.

    "It is a new way to engage with consumers and is the first time that our customers will get the complete experience of using social media to do a variety of things, ranging from communications to purchasing cars."

    Mercedes-Benz's smart division in China has been a pioneering auto brand in e-commerce, setting a record in 2010 for selling 205 smart cars within four hours through group buying on Taobao, an online marketplace. That type of online purchasing became popular among young Web users the same year.

    Last February, 300 vehicles in the smart division's pearl grey special edition set another record, selling out within just 89 minutes on the online retailer Jingdong Mall.

    Statistics show China was home to more than 564 million Web users at the end of 2012, about 50.9 million more than in the previous year.

    The number of micro blog users rose by 58.73 million from 2011 to 309 million in 2012.

    8.03K
     
    ...
    ...
    ...
    亚洲中文字幕一二三四区苍井空| 久久AV无码精品人妻糸列| 中文字幕av高清有码| 成?∨人片在线观看无码| 中文精品99久久国产| 无码AV中文一区二区三区| 狠狠躁天天躁无码中文字幕| 国产成人无码精品久久久性色| 中文字幕无码不卡免费视频| YY111111少妇无码理论片| 亚洲精品午夜无码电影网| 最新中文字幕在线视频| 无码国内精品久久人妻麻豆按摩| 无码精品黑人一区二区三区| 国产成人无码AⅤ片在线观看| 色综合久久精品中文字幕首页| 亚洲Av无码专区国产乱码不卡| 午夜无码国产理论在线| 亚洲AV无码成人精品区蜜桃| 中文字幕51日韩视频| 亚洲JIZZJIZZ中国少妇中文| 日韩欧群交P片内射中文| 久久久久无码专区亚洲av| 69ZXX少妇内射无码| 久久精品中文字幕无码绿巨人| 亚洲综合无码精品一区二区三区 | 无码人妻少妇久久中文字幕蜜桃| 日本中文字幕在线视频一区| 在线综合+亚洲+欧美中文字幕| 中文字幕精品一区二区精品| 无码人妻少妇久久中文字幕 | 亚洲中文字幕无码爆乳av中文 | 国产精品无码永久免费888| 69久久精品无码一区二区| 国产精品无码久久久久久| 国产拍拍拍无码视频免费| 精品视频无码一区二区三区| 国产成人精品无码片区在线观看 | 91精品日韩人妻无码久久不卡| 日韩精品人妻系列无码专区| 无码av最新无码av专区|