chinadaily.com.cn
    left corner left corner
    China Daily Website

    Spirits sales slump sharply

    Updated: 2013-05-04 02:04
    By ZHAO YANRONG ( China Daily)

    Spirits sales slump sharply

    Luxury brand logos in a shop window in Beijing last month. Wu Changqing / fop China Daily 

    The price of Chinese high-end liquor has dropped sharply, or even halved, this year, due to the government's reining in of lavish spending as part of its anti-corruption drive.

    Baijiu, particularly the most expensive kinds, has traditionally been sought after for official banquets and as gifts, but that has changed.

    Premier Li Keqiang vowed in March to reduce government departments' spending on receptions, vehicles and overseas trips.

    Liu Yuan, secretary-general of the China National Association for Liquor and Spirits Circulation, said that before Spring Festival in February liquor retailers were already heavily discounting stock.

    Moutai, the best-known Chinese liquor brand, is often cited in corruption cases as being proffered by those seeking to influence the powerful.

    With the government placing restrictions on official spending on ostentatious dining and entertainment, the price of Moutai has fallen for the first time in nine years.

    Last year it was selling for more than 2,000 yuan ($322) a bottle. But last month, the online retail price for Moutai was only about 900 yuan, just 100 yuan more than the factory price.

    Over the past two months, high-end Chinese spirits have been selling at a discount because of the quiet market, the Chinese business newspaper Money Week reported.

    "Most people buy Moutai as a present,"said a liquor shop owner in the Fengtai district of Beijing who has been selling Moutai and other liquor for five years.

    "People who drink Moutai usually don't buy it themselves. It has become a status symbol, something that doesn't really fit into most people's lives."

    Popular spirits in his shop cost about 60 yuan a bottle.

    High-end Chinese spirits apart from Moutai, such as Wuliangye and Luzhou Laojiao, are also on sale, at a discount of 10 percent, or about 100 yuan.

    "When Moutai was selling for more than 2,000 yuan last year I sometimes sold out. But now, even after steep price falls, sales are slow,"the shop owner said.

    Some experts have suggested that Chinese liquor makers change their marketing strategy.

    "Clearly there has been a change in demand, and the industry will need to adapt,"Ji Zhengkun, president of the China Association of Standardization, said.

    "Chinese liquor businesses have relied too much on government consumption, and now they need to cater more to ordinary consumers."

     

    8.03K
     
    ...
    ...
    ...
    被夫の上司に犯中文字幕 | 中文字幕性| 精品欧洲av无码一区二区三区| 中文字幕视频在线| 亚洲 欧美 中文 在线 视频| 日韩精品真人荷官无码| 无码av中文一二三区| 亚洲高清无码专区视频| 色窝窝无码一区二区三区| 久久无码AV中文出轨人妻| av区无码字幕中文色| 亚洲av无码专区在线观看素人| 久久亚洲精品无码AV红樱桃| 中文字幕乱码无码人妻系列蜜桃| 最近中文字幕完整免费视频ww | 人妻无码αv中文字幕久久琪琪布| 精品人妻系列无码天堂| 无码日韩精品一区二区免费暖暖| 八戒理论片午影院无码爱恋| 中文字幕人妻在线视频不卡乱码| 亚洲欧美中文日韩在线v日本| 日韩亚洲欧美中文在线| 亚洲国产精品无码久久九九 | 久久久无码精品亚洲日韩软件| 色AV永久无码影院AV| 精品无码一区二区三区爱欲| 无码av免费一区二区三区| 亚洲av成人无码久久精品 | AAA级久久久精品无码片| 无码AV中文一区二区三区| 人妻无码视频一区二区三区 | 少妇无码AV无码专区在线观看| 亚洲午夜国产精品无码| 国产AV无码专区亚洲AWWW| 少妇无码AV无码一区| 精品久久久无码人妻中文字幕| 国内精品无码一区二区三区| 人妻少妇AV无码一区二区| 成在人线av无码免费高潮喷水| 亚洲中文久久精品无码ww16| 无码区国产区在线播放|