English 中文網 漫畫網 愛新聞iNews 翻譯論壇
    中國網站品牌欄目(頻道)
    當前位置: Language Tips > Normal Speed News VOA常速

    Brand names slip into cartoons, video games

    [ 2011-10-28 11:44]     字號 [] [] []  
    免費訂閱30天China Daily雙語新聞手機報:移動用戶編輯短信CD至106580009009

    Brand names slip into cartoons, video games

    By all accounts, American kids are way too fat, and parents are getting a good scolding for feeding their kids junk food. But now critics are blaming something else as well.

    It's called "immersive advertising." You see, the makers of fattening foods are paying to slip their brand names into cartoons and video games as never before.

    In animated stories, children's characters not only run around with superheroes and sorcerers and fairy princesses. They also eat sugary cereals, creamy soups, and sticky candy.

    Not make-believe products. Real ones, such as Honey-Nut Cheerios and M&M candy bits. Kids see these products and buy them. Or more often, they beg their parents to - which is exactly why advertisers pay to "immerse" their product names in the cartoons. Lots of parents also watch these shows alongside their kids, and they get just as hooked on the stories - and perhaps the products.

    The hottest immersive-advertising partners are "Neopets." These are cute little characters who live in what's called a "virtual pet community" on the Internet. More than 60 million kids pretend to "own" these pets as they play Neopet games.

    When Neopets such as Aisha and Bori and Kougra get hungry, they gobble down McDonald's French fries. And in one promotional campaign, McDonald's put little plush Neopet toys in its very real kids' meals of hamburgers and soft drinks and French fries.

    All this has health advocates screaming. While cuddly cartoon creatures are plumping up corporate profits, they say, they're hooking American kids on junk food and sending them down the seductive road to obesity.

    sorcerer: 巫師;魔法師

    Related Stories:

    小時吃得好 長大后智商更高?

    法國將向含糖軟飲征“肥胖稅”

    McDonald's faces possible lawsuit over fast-food marketing to kids

    米歇爾白宮大轉呼啦圈 宣傳兒童健康

    (來源:VOA 編輯:Rosy)

     
    中國日報網英語點津版權說明:凡注明來源為“中國日報網英語點津:XXX(署名)”的原創作品,除與中國日報網簽署英語點津內容授權協議的網站外,其他任何網站或單位未經允許不得非法盜鏈、轉載和使用,違者必究。如需使用,請與010-84883631聯系;凡本網注明“來源:XXX(非英語點津)”的作品,均轉載自其它媒體,目的在于傳播更多信息,其他媒體如需轉載,請與稿件來源方聯系,如產生任何問題與本網無關;本網所發布的歌曲、電影片段,版權歸原作者所有,僅供學習與研究,如果侵權,請提供版權證明,以便盡快刪除。
     

    關注和訂閱

    人氣排行

    翻譯服務

    中國日報網翻譯工作室

    我們提供:媒體、文化、財經法律等專業領域的中英互譯服務
    電話:010-84883468
    郵件:translate@chinadaily.com.cn
     
     
    最好看的2018中文在线观看 | 久久无码一区二区三区少妇| 日本中文字幕免费看| 免费a级毛片无码免费视频| 一区二区三区人妻无码| 性色欲网站人妻丰满中文久久不卡| 日韩乱码人妻无码中文字幕久久| 精品久久久久久无码中文野结衣| 日韩精品无码久久一区二区三| 亚洲国产无套无码av电影| 一本一道色欲综合网中文字幕| 中文字幕无码乱人伦| 乱人伦人妻中文字幕无码| 国产精品无码无片在线观看 | 亚洲AV无码精品无码麻豆| 最近中文字幕2019高清免费 | 久久久久久无码国产精品中文字幕| 久久久久久亚洲精品无码| AV无码久久久久不卡网站下载| 无码精品国产VA在线观看DVD| 日韩AV无码一区二区三区不卡毛片 | 中文字幕日本在线观看| 中文字幕一区二区人妻性色| 人妻少妇看A偷人无码精品| 国产a级理论片无码老男人| 无码人妻精品一区二区三| 无码精品人妻一区二区三区人妻斩| 国产色综合久久无码有码| 久久久久久国产精品无码下载| 亚洲日本中文字幕天堂网 | 中文字幕无码久久人妻| 免费精品久久久久久中文字幕| 中文字幕一区二区三区精彩视频| 天堂а√在线中文在线| 中文字幕亚洲欧美日韩2019| 欧美日韩久久中文字幕| 日韩中文字幕免费视频| 欧美精品丝袜久久久中文字幕| 中文字幕精品无码一区二区| 免费A级毛片无码A∨免费| 在人线AV无码免费高潮喷水|