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Bait-and-Switch Award: Microsoft Surface

When commercials for the Microsoft Surface started airing, viewers were enthralled by the device's Touch Cover.

One would assume that if Microsoft was putting the Touch Cover into its Surface commercials, it would come with the Surface, right? Wrong. Turns out the Touch Cover is a separate purchase, and shoppers would have to invest an additional $119 for the accessory.

9.“誘餌調包”獎：微軟Surface平板電腦

當微軟Surface平板電腦的廣告開始播出時，這款電腦的Touch Cover鍵盤保護罩吸引了觀眾的眼球。

有人也許會認為，如果微軟把Touch Cover放在Surface平板電腦的廣告里，那么Touch Cover會和Surface一起出售，對嗎？錯了。Touch Cover需要單獨購買，另外再加119美元才能得到。