 David Beckham launches new limited edition fragrance
(Agencies)
Updated: 2008-03-14 17:10
David Beckham has "Instinct After Dark", literally. The soccer star is lending his face and public persona for the new advertising campaign of Coty's new limited edition fragrance, Instinct After Dark.
Intinct After Dark, according to various report, opens with sparkling, tangy-fresh citrus notes of grapefruit, Italian bergamot and mandarin leaf. The middle note is pure elegance with pimento, star anise and cardamom, culminating in the magnetic sensuality of vanilla and white amber.
As for the ad campaign, it shows a captivating and enigmatic portrait of David in a simmering twilight setting, accompanied with a picture of a bottle of the product. The ad was created by J Walter Thompson.
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