Kohler officially began its brand partnership with Pinduoduo in May 2024. Over the past year, the company has experienced rapid growth on the platform. By September, Kohler had gained over three million new users through Pinduoduo, and during the platform's year-end sales campaign, its monthly revenue tripled compared with pre-partnership levels. In March of this year, the collaboration deepened further with the launch of Kohler's first line of platform-exclusive products. As of now, Kohler's revenue on Pinduoduo has doubled year-on-year.