US EUROPE AFRICA ASIA 中文

    Fendi befriends millennials as fashion looks to future

    Updated: 2017-03-04 07:20:27

    Fendi befriends millennials as fashion looks to future

    Models walk the runway at the Fendi show during Milan Fashion Week Fall/Winter 2017/18. Photo By Antonio De Moraes Barros Filho / Wireimage

    The world's top fashion brands are doing some serious courting of social media-savvy youngsters, with Italy's Fendi the latest to unveil a hip website designed for millennials.

    The Roman fashion house is one of many hoping to build up a loyal support base among the generation born after 1980, who came of age in the 21st century and have the last word on what's cool.

    "F is for ..." is a new section on Fendi's website that offers tips on where to hang out in Rome and New York, has interviews with "freaks" who talk about their passions, and features photoboards of vintage items and new Fendi designs.

    Cristina Monfardini, Fendi Vice President of Communication, told AFP the idea was to find a way to talk the same language as a generation that may not have the cash to splash on top brands but has massive power to pass the word.

    Sometimes dubbed "the Y Generation" and often maligned by grumbling older generations as variously lazy or smartphone-obsessed, they have different values from traditional fashionistas and "move very fast" from trend to trend, Monfardini says.

    "Fashion is a very structured world under certain points of view, and I think in order to get to know them (millennials) and get very close to them you need to be very humble," she said in an interview on the sidelines of Milan Fashion Week.

    The trick is to avoid appearing to dictate fashion to them but "put them on the same level, just be open and listen to them".

    Previous Page 1 2 3 Next Page

    Editor's Picks
    Hot words

    Most Popular
    ...
    亚洲综合无码精品一区二区三区 | 久久午夜福利无码1000合集| 人妻精品久久无码专区精东影业| 成人精品一区二区三区中文字幕| 日韩人妻无码精品一专区| 最近2019中文字幕免费直播 | 办公室丝袜激情无码播放| 天堂网www中文天堂在线| 久久亚洲AV永久无码精品| 亚洲Av无码专区国产乱码DVD| 在线欧美中文字幕农村电影| 丰满少妇人妻无码| 人妻无码αv中文字幕久久| 最近中文国语字幕在线播放视频| 久久久久亚洲精品无码网址| 无码人妻精品一区二区| 精品亚洲成A人无码成A在线观看| A狠狠久久蜜臀婷色中文网 | 精品久久久久久无码人妻热| 亚洲AV无码日韩AV无码导航| 人妻中文无码久热丝袜| 中文www新版资源在线| 欧美 亚洲 有码中文字幕| 亚洲爆乳精品无码一区二区 | 成人毛片无码一区二区三区| 中文字幕av无码一区二区三区电影| 中文字幕手机在线视频| 中文无码伦av中文字幕| 亚洲av无码天堂一区二区三区 | 黄A无码片内射无码视频| 无码无遮挡又大又爽又黄的视频| 免费无码又爽又刺激网站直播| 亚洲中文字幕视频国产| 亚洲AV中文无码乱人伦| 中文字幕精品视频| 亚洲日韩在线中文字幕综合| 中文字幕一区二区三区日韩精品 | 亚洲欧美日韩中文字幕一区二区| 久久精品中文騷妇女内射| 婷婷中文娱乐网开心| 亚洲国产中文v高清在线观看|