Financial thrills from the blueberry hills

Click for fruit

In a digital age that features social media and online shopping, Everyday Ecological Agriculture Development won't fall behind in its e-commerce efforts.

Last year, the company cooperated with e-commerce retail giant JD and STO Express. On one occasion, it sold blueberries worth more than 300,000 yuan on JD in 30 minutes.

"A problem with online shopping for and delivery of blueberries is that it is easy for them to go bad. The transportation costs are also high," Liu said.

Two years ago, the company started selling blueberries directly to residential quarters of neighboring cities by using social media platforms.

"We posted on WeChat and Douyin and tried to attract group-buying consumers from different communities," Liu said.

Recently, a community in Guiyang bought more than 800 kilograms of blueberries for 20 yuan per kilograms, far below the market price of 30 to 40 yuan per kg. The company delivered the blueberries to Guiyang directly via cold-chain transportation.

Li Hanyi contributed to this story.