Beijing offers coupons to boost film market
Xinhua |
Updated: 2020-08-24 10:20
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BEIJING -- Beijing is offering movie ticket coupons worth 10 million yuan (about $1.4 million) to its residents to revitalize the film market affected by the COVID-19 epidemic.
Moviegoers can redeem the coupons until Nov 16 via the WeChat official account of Beijing Culture-easy Card, and use them on several major movie ticket selling platforms.
Authorities announced Saturday the move designed to reignite consumers' enthusiasm for cinemas. Theaters in B
eijing resumed operations on July 24 after months-long closure amid the epidemic.
Beijing will also host special screening activities, both online and offline, during the Beijing International Film Festival which kicked off on Saturday.
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