Shanghai Fashion Week promises fusion of tradition, technology, creativity

The fashion week will also feature a collaboration by Disney China and 10 local brands on March 27 to present a themed show titled "Toy Story: 30 Years and Beyond". The collaboration will feature nearly 200 pieces, including 64 fashion looks and nine jewelry designs, marking the first-ever fashion presentation inspired by Toy Story, the iconic computer-animated feature film that revolutionized the industry three decades ago.

Alex Lin, vice-president of regional merchandising and product design at The Walt Disney Company, APAC, expressed enthusiasm about the collaboration, citing Disney's longstanding relationship with Shanghai Fashion Week and the opportunity to celebrate Toy Story's 30th anniversary on a global scale.