Shanghai Fashion Week promises fusion of tradition, technology, creativity

Following the fashion extravaganza, sportswear giant Nike will close the AW 2025 Shanghai Fashion Week with the "Victory Lap" show on April 1, inspired by female athletes in track and field.

Dong Tao, senior director of women's marketing in Greater China at Nike, stressed the brand's commitment to pushing the boundaries of sports fashion through innovative design and cross-industry collaborations, aiming to showcase a diverse expression of sportswear to a broader audience and industry professionals.

Adding an olfactory dimension to the fashion spectacle, Notes Shanghai, a concurrent fragrance event, will provide a platform for in-depth exchanges and collaborations between the perfume industry and the fashion sector.