Wu Yue, the founder of Notes Shanghai, emphasized the unique sensory experiences offered by fashion and perfume, noting that both play crucial roles in shaping personal style. The event will shine a spotlight on artistic niche commercial brands, featuring a balanced mix of domestic and international participants, further enriching the sensory tapestry of Shanghai Fashion Week.

The 2025 MODE exhibition will also kick off at United Centre from March 25 to 29, attracting over 200 brands and enterprises, with overseas brands making up more than 50 percent.