Disney brings famous character brands to China

    Updated: 2012-01-18 09:41

    By Dhanya Skariachan (China Daily)

      Comments() Print Mail Large Medium  Small 分享按鈕 0

    NEW YORK - Mickey Mouse and Winnie the Pooh are setting up shop in China.

    Walt Disney Co is on track to open its first store in China in fall 2012 and is committed to opening from 25 to 40 stores in the most populous country during the next three years, a top company executive said.

    The news comes as Disney, the largest media conglomerate in the world and the owner of many iconic brands such as Mickey Mouse and Winnie the Pooh, looks beyond the United States, Europe and other developed markets for new sources of revenue.

    "China is very important to overall Disney company plans, obviously with the launch of the Shanghai Disneyland Park," said Jim Fielding, president of Disney Stores Worldwide. "So, it is probably the newest country that is getting the most focus."

    Disney broke ground on the Shanghai Disneyland theme park in April 2011.

    The Chinese are not unfamiliar with the Disney brand.

    "Because the licensing division has had a presence in China already, there is affinity for the brand and affinity for characters," he said. "The market is ready."

    Disney has signed a lease for its first store in Shanghai and is looking at sites in Beijing and other large cities, Fielding said.

    "We are focusing on tier-one cities in very high population and tourist locations, very similar to what we look at around the world," Fielding said.

    The difference in China will come in the strategy Disney employs to woo customers.

    "The product assortment is definitely localized to Chinese consumers and Chinese knowledge because they don't know all the Disney characters that people know in America and in Europe," he said.

    For instance, he expects Disney's China stores to carry more products under the Mickey Mouse and Winnie the Pooh labels and fewer Princess Dolls - figurines of female characters from the company's various movies.

    Disney refused to shed light on how much it plans to invest in China.

    China's increasing wealth and the country's huge population make it an attractive destination for many global companies. While Disney is excited about its prospects in China, it is not as optimistic about other markets.

    Disney, which opened its first store in 1987, launched a new retail format in 2010 and has been making a push in the past year to take its retail model to ritzy malls in newer markets on both sides of the Atlantic.

    Reuters

    久久午夜无码鲁丝片秋霞| 精品无码久久久久久国产| 日无码在线观看| 中文有码vs无码人妻| 久久精品中文字幕无码绿巨人| 国产精品无码专区| 伊人久久精品无码二区麻豆| 日本中文字幕网站| 免费a级毛片无码免费视频| 中文字幕av无码一区二区三区电影| 日本乱中文字幕系列| 中文有无人妻vs无码人妻激烈| 国产精品ⅴ无码大片在线看| 亚洲中文字幕久久精品无码APP| 久久精品中文闷骚内射| 午夜精品久久久久久久无码| 99久久无码一区人妻a黑| 亚洲韩国精品无码一区二区三区 | 久久精品aⅴ无码中文字字幕不卡| 开心久久婷婷综合中文字幕| 久久精品中文字幕大胸| 精品久久久久久无码国产| 人妻av无码一区二区三区| 无码伊人66久久大杳蕉网站谷歌| 免费无码又爽又刺激高潮软件| 欧美日本中文字幕| 国产中文字幕视频| 国产中文字幕在线视频| 欧美中文字幕在线视频| 台湾佬中文娱乐中文| 亚洲国产综合精品中文第一区| 中文字幕Av一区乱码| 亚洲日本欧美日韩中文字幕| 午夜不卡无码中文字幕影院| 日韩中文字幕在线| 亚洲成A人片在线观看中文| √天堂中文www官网在线| 久久精品?ⅴ无码中文字幕| 一本精品中文字幕在线| 日韩AV高清无码| 小SAO货水好多真紧H无码视频|