久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

chinadaily.com.cn
left corner left corner
China Daily Website

Tailored in China, for Team World

Updated: 2012-07-29 07:46
By Erik Nilsson, Wu Ying, Cecily Liu, Wang Zhenghua and Tiffany Tan ( China Daily)

Tailored in China, for Team World

Photo by AFP, Digital illustration by Tian Chi / China Daily

Tailored in China, for Team World

Provided to China Daily

The record number of Olympic teams clad in clothes bearing Chinese innovations brings a "made-in-China" to "created-in-China" paradigm shift to the London Games. Erik Nilsson, Wu Ying, Cecily Liu, Wang Zhenghua and Tiffany Tan report.

While much ado has been made about the fact that Team USA's uniforms for the London Olympics are made in China, less attention has been given to the record number of foreign teams' uniforms not only manufactured, but also designed, by domestic companies.

Leading the pack is home-grown label Peak, which sponsors seven countries that will participate in 20 events in London, a major backer at the Games after Nike and Adidas. Because the design process takes months - it may take up to a year until manufacturing is complete - Peak had to turn away 10 countries that approached it for the 2012 Games.

Next up is Li-Ning, named after and founded by the Chinese Olympic champion, which sponsors teams from eight countries and more than 600 individual athletes from 17 countries across the five continents - one for every Olympic ring.

Other companies with foreign clients include Adivon, Qiaodan, Erke, 361 and Xtep. A far greater number of domestic companies manufacture uniforms, apparel and merchandise developed at home and abroad.

"The phenomenon indicates domestic sportswear companies are rapidly growing and earning a say on the international stage," says Jian Jie, senior sponsorship products manager of Li-Ning's sports resources products department.

"It also shows that brand influence becomes increasingly important in the sportswear field and 'made in China' is gradually transforming to 'created in China'. The alliance between a domestic brand and an international brand can internationalize Chinese brands and generate greater access to the partner's market.

"The alliance during the Olympics can also increase the exposure of the domestic brand, promote its brand value and further its recognition at home and abroad. Through cooperation with the foreign brands, domestic brands can also improve."

Li-Ning's International Legion sponsors Argentina's basketball team; Spain's basketball team; and the badminton teams from Singapore, New Zealand and Australia. The track and field teams from Zimbabwe and Eritrea also wear Li-Ning. The company also made Sweden's ceremonial uniforms.

It became China's first sportswear brand to sponsor a foreign Olympic team when it sponsored France in 2000.

Liu Xiang, deputy director of Peak's brand management center's PR department, says: "Chinese sportswear brands are gaining influence internationally thanks to an increasingly powerful China and the country's sports achievements.

"Brands with rich sponsorship resources and marketing systems like Peak will receive more international attention."

Stavros Michaelides, public relations and marketing administrative officer of the Cyprus National Olympic Committee, says the reason the committee went with Peak is simple: "We got a better offer from Peak."

The committee's treasurer Damianos Hadjidamianou explains that Cyprus' delegation is small, with 13 athletes and about 100 people in total, including coaches and officials.

"That makes it hard for big companies to design our materials," he says.

Michaelides explains Cyprus didn't request specific designs for every team but, rather, a generic design for all sports.

Hadjidamianou says: "Not only the style but also the quality of Peak's uniforms is superb. The time of delivery is also very prompt. Whenever they say they'll deliver, they do it earlier than they say. That matters a lot to us."

He says Cyprus didn't even talk to another sponsor because the committee was more than satisfied with its uniforms for the 2008 Games and other international sports events.

The press attache of Team Slovenia Brane Dmitrovic says the committee initiated cooperation with Peak last year and plans to extend it.

"Extensive discussions have shown we share common views on the development of sport, we appreciate the same values and we want to provide the best possible conditions for athletes to achieve peak performance, which includes sports equipment," Dmitrovic says.

"The collection is a mixture of Slovenian national sports design guidelines and Chinese high-production technology. The design in green, blue and white represents three natural beauties of Slovenia: green - beautiful nature and landscape; blue - sea; and white - snow with mountains.

"This combination of colors is very unique and very noticeable. (It) also includes an outline of Mount Triglav - the highest Slovenian mountain."

Zheng Hao, manager of the design department of general stores of Peak's Beijing R&D center, says: "It's rare to see uniforms that combine traditional clothing culture with modern technology. It's challenging to integrate historic cultures with sports, but we tried our best - and we did it."

Peak's Liu explains that upon sealing a sponsorship, the company researches the country's history, culture, economy, religion, customs and languages.

"We respect different clients' cultures in the design process," Liu says.

Adivon, which designed for Syria, Cote d'Ivoire and Lesotho for the London Games, also incorporates its clients' cultures in its creations, chief brand officer Liu Feng says.

The countries it created for this year fit its brand identity - "new heroism" - which it developed in late 2011.

"It redefines the concept of heroes, while advocating happiness in sports," Liu Feng says.

"Never judge a hero on the basis of success or failure, or numbers of medals. We chose to sponsor these three countries because we found new heroism in them - Syria, in particular. Syria has suffered years of war and lacked sports environment and facilities, but its athletes still compete in many big events, which best interprets new heroism.

"We also hope that through these three teams, we can bring the new heroism concept to other countries to inspire a new generation."

Adivon solicited ideas from the public and finally chose a shirt called "Peace", the concept of which came from a Syrian studying in China.

"The unstable situation in Syria, and the peace and friendship represented by the Olympics, inspired the Syrian student, who put 'peace' in different languages on the shirt to advocate world peace," Liu Feng says.

"The idea was well-received, and our designers integrated the idea into Adivon's new logo. Thus, the simple but meaningful Peace T-shirt was created and became popular in the market."

But it's not only designers who are innovating. Manufacturers are, too.

Costco Wholesale in the US selected Jiaxing Cloud Dragon Garment Co to produce 127,000 Olympic garments for fans in 17 countries in North America and Europe during the London Games because of the manufacturer's innovations in embroidery, equipment and fabric.

General manager Ren Long explains the company had to develop new fabric varieties for the order. The most impressive innovation, which it made for another order, is carbon fiber heated from inside by lithium batteries.

Peak's creative solution to the design versus manufacturing gap is to produce 40 percent of the wares it develops.

"Once our factory in Shandong province is completed, we'll manufacture more by ourselves," Liu Xiang says.

The ideal ratio of design to manufacture is 50-50, he adds.

"The balance can help us control costs and cope with market fluctuations," Liu Xiang says.

"The cost of self-manufacturing is now roughly equal to the cost of contracting our outside manufacturers, thanks to our strict cost-control system. But self-manufacturing makes us more flexible in face of market fluctuations.

"We can increase or decrease our orders according to market demand to avoid production shortages or excessive stock."

Liu Xiang explains that, while many Chinese brands cut expenses and shrink their scope to focus on the domestic market, Peak's input in this Olympics is 10 times that of 2008.

"With the help of this Olympics, Peak intends to expand its international influence and become the leading sportswear brand in the seven (sponsored) countries," he says.

"Only by entering the international market and joining the global competition will Chinese brands become stronger and be able to compete with top international brands."

Contact the writers at sundayed@chinadaily.com.cn.

(China Daily 07/29/2012 page1)

...

...
...
久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    免费在线欧美视频| 高清日韩电视剧大全免费| 7777精品伊人久久久大香线蕉完整版| 亚洲国产精品久久久久婷婷884| 欧美精品三级在线观看| 韩国精品主播一区二区在线观看 | 五月综合激情婷婷六月色窝| 日韩一区二区精品| 国产大陆亚洲精品国产| 亚洲欧美日韩国产综合在线| 欧美精品视频www在线观看| 精品一二三四在线| 国产精品伦一区二区三级视频| 色婷婷av一区二区三区之一色屋| 日韩中文字幕亚洲一区二区va在线 | 欧美日韩一区二区三区视频| 免费高清成人在线| 亚洲国产精品国自产拍av| 一本色道亚洲精品aⅴ| 日韩专区欧美专区| 国产欧美一区二区精品性| 在线观看日韩一区| 国模娜娜一区二区三区| 亚洲视频在线一区| 日韩一级片网站| 99久久99久久精品国产片果冻| 午夜精品久久久久| 国产精品毛片a∨一区二区三区| 在线观看www91| 国产一区二区三区在线观看免费| 亚洲欧美日韩国产成人精品影院| 日韩精品中文字幕在线一区| 不卡的看片网站| 琪琪一区二区三区| 18欧美亚洲精品| 欧美tickling网站挠脚心| 97久久超碰国产精品| 蜜臀a∨国产成人精品| 最新成人av在线| 精品国产亚洲在线| 欧美怡红院视频| 国产乱码精品一区二区三区av | 久久99热99| 亚洲激情成人在线| 国产日韩av一区| 8x8x8国产精品| 色综合久久久久| 国产成人在线视频网址| 天天综合天天综合色| 国产精品第五页| 精品美女被调教视频大全网站| 色一情一乱一乱一91av| 国产精品一区二区免费不卡 | 国产一区二区三区在线观看免费 | 免费成人在线影院| 一区二区三区电影在线播| 国产视频一区在线播放| 欧美一区日韩一区| 在线观看av一区| 成人精品亚洲人成在线| 国产主播一区二区三区| 日日夜夜精品视频免费| 亚洲人成人一区二区在线观看| 久久奇米777| 欧美一级黄色录像| 欧美三区在线视频| aaa亚洲精品| 国产精品系列在线观看| 蜜臀av亚洲一区中文字幕| 亚洲一区二区三区三| 成人免费在线播放视频| 国产午夜一区二区三区| 精品国产一区二区三区四区四| 欧美片在线播放| 在线观看三级视频欧美| 97精品国产97久久久久久久久久久久| 国产伦精品一区二区三区免费迷| 免费观看在线综合| 三级不卡在线观看| 性做久久久久久久久| 亚洲综合免费观看高清完整版在线| 国产欧美中文在线| 久久精品视频一区二区| 精品国产麻豆免费人成网站| 欧美一区二区三区四区久久| 欧美日韩一区二区三区四区五区| 在线观看av一区| 91精彩视频在线观看| 91女人视频在线观看| 波多野结衣在线aⅴ中文字幕不卡| 国产激情一区二区三区| 国产精品夜夜嗨| 国产乱色国产精品免费视频| 国产精品综合视频| 国产精品亚洲第一区在线暖暖韩国| 国产一区二区精品久久| 韩国三级在线一区| 国产九九视频一区二区三区| 国产一区二区在线观看免费 | 国产精品白丝jk黑袜喷水| 韩国av一区二区三区在线观看| 狠狠色综合色综合网络| 国模无码大尺度一区二区三区| 国产在线视频一区二区| 国产精品 欧美精品| 成人性生交大片免费看在线播放| 大白屁股一区二区视频| 99久久精品情趣| 色婷婷久久久久swag精品| 欧美日韩中文字幕一区二区| 欧美日韩三级一区二区| 欧美精品视频www在线观看| 欧美一级专区免费大片| 精品国产欧美一区二区| 国产人久久人人人人爽| 中文字幕av一区 二区| 日韩美女精品在线| 亚洲最大色网站| 日韩精品一二三四| 久久成人综合网| 国产suv精品一区二区三区| 波多野结衣中文字幕一区| 色老汉一区二区三区| 欧美色图在线观看| 日韩欧美不卡在线观看视频| 久久精品男人天堂av| 亚洲欧洲日韩av| 亚洲电影第三页| 六月丁香综合在线视频| 国产宾馆实践打屁股91| 91女神在线视频| 777奇米四色成人影色区| 欧美va亚洲va在线观看蝴蝶网| 国产婷婷色一区二区三区四区| 亚洲欧洲综合另类| 午夜精品成人在线| 国产精品综合久久| 色综合一区二区| 911精品国产一区二区在线| 久久综合久久综合九色| ...xxx性欧美| 秋霞午夜鲁丝一区二区老狼| 国产精品羞羞答答xxdd | 一本一道综合狠狠老| 欧美一区二区私人影院日本| 久久久久久久综合日本| 亚洲激情男女视频| 久久66热偷产精品| 97se亚洲国产综合自在线| 欧美一区日韩一区| 国产精品久久久久影院| 午夜精品aaa| 粉嫩绯色av一区二区在线观看 | 欧美国产精品专区| 亚洲资源中文字幕| 国产一区啦啦啦在线观看| 色菇凉天天综合网| www欧美成人18+| 亚洲一区二区三区视频在线播放| 韩国女主播一区| 欧美亚洲精品一区| 久久久午夜精品理论片中文字幕| 夜夜精品浪潮av一区二区三区| 国产一区二区三区高清播放| 欧美在线免费观看视频| 久久久精品tv| 亚洲123区在线观看| 成人三级在线视频| 日韩一区二区三区高清免费看看| 国产精品国产三级国产a | 另类小说综合欧美亚洲| 91日韩一区二区三区| 久久五月婷婷丁香社区| 亚洲一级在线观看| 成人国产精品免费| 日韩免费一区二区| 亚洲自拍另类综合| 成人av动漫在线| 精品日韩欧美在线| 亚洲国产一区二区视频| 成人免费的视频| 欧美成人一区二区三区在线观看| 怡红院av一区二区三区| 福利一区福利二区| 精品捆绑美女sm三区| 亚洲国产成人av| 99视频在线观看一区三区| 精品成人私密视频| 三级欧美在线一区| 在线观看一区二区视频| 国产精品久久久久久久久免费樱桃 | 亚洲mv在线观看| 91在线观看地址| 国产日韩影视精品| 久久99精品久久久久久久久久久久| 精品视频123区在线观看| 综合色天天鬼久久鬼色| 高清av一区二区| 久久夜色精品国产欧美乱极品| 丝袜美腿亚洲综合|