2015年最暢銷的商業書籍

6. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
蓋伊?川崎《開始的藝術2.0：對開始做某事歷經考驗的指導》

Silicon Valley's top business and marketing guru provides practical step-by-step advice for founding and growing a successful tech startup.
川崎這名硅谷頂級商業與營銷大師建立并發展了一家成功的科技新興公司，他在此書中提供了循序漸進、可執行的步驟。

"It's much easier to do things right from the start than to fix them later. At this stage, you are forming the DNA of your startup, and this genetic code is permanent. By paying attention to a few important issues, you can build the right foundation and free yourself to concentrate on the big challenges."
“比起事后再修補，從最初便把事情做對更簡單。在這一階段呢，你正在構建新興公司的DNA（核心），而這一基因序列則是永定的。你可以通過關注一些重要問題，來組件合適的基金會，任自己將精力放在大挑戰上。”

7. Team Genius: The New Science of High-Performing Organizations by Rich Karlgaard and Michael S. Malone
瑞奇·卡加德和邁克爾·S·馬隆《團隊天才：機構高性能的新科學》

The latest scientific research on team behavior reveals that conventional wisdom about teamwork is wishful thinking. This book provides a blueprint for using that research to create more effective teams.
關于團隊表現的最新科學實驗發現，團隊合作的傳統智慧是理想思維。這本書提供藍圖來利用這則研究，創造出更有效率的團隊。

"Teams are not strictly practical responses to immediate challenges and situations. Teams are at the heart of what it means to be human. Put another way, as human beings, we must form teams. It is encoded in our DNA. It has proved to be the critical factor in the rise of civilization. The human drive to form teams is also a survival mechanism for individuals. The archeological evidence suggests that even the earliest hominids always grouped together to live and hunt."
“從嚴格意義上講，團隊對實時挑戰與情況并沒有實用的反應。團隊是人類意義的核心。換句話說，我們人類必須組成團隊。這被編碼至我們的DNA中，并已證明是文明崛起階段的重要因素。人類組建團隊的動力也是個體存活的機制。有考古證據表明，甚至最早的遠古人類也總是聚成一群生活打獵。”

8. The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
鮑伯·柏格和約翰·大衛·曼《做一個積極的付出者：關于強大商業想法的小故事（擴充版）》

Changing your focus from getting to giving--putting others' interests first and continually adding value to their lives--ultimately leads to unexpected returns.
把你的關注點從獲取轉為給予（先考慮他人利益，并不斷給他人增添價值），這終將給你意想不到的回報。

"Go looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and goodwill you'll find. Ultimately, the world treats you more or less the way you expect to be treated."
“去尋找沖突，你將發現它。去尋找給你優勢的人兒，這些人通常樂意。把這個世界看成弱肉強食的地方，你便總覺得自己將會成為刀俎上的魚肉，任比你強大的人宰割。去發現人們身上最美的點，你會驚奇于自己在他人身上找到的才能、智慧、共鳴和友善。最終這個世界或多或少會以你想要被對待的方式對待你。”

9. The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy by Lewis Howes
路易斯·霍威《偉大一派：活得更風光、愛得更深沉、積蓄大筆資產的現實指引》

You can discover your own purpose in life and build effective strategies for achieving it by understanding how other exceptional people have done so in their own lives.
你能找到生活中自己的目標，并在了解其他卓越之人是如何達成目標后，為實現它而構建有效的策略。

"A vision is the most important step to getting anywhere and achieving anything you want in any area of life. But we also have to be clear about what a vision is. A vision is not just a dream. A powerful vision emerges when we couple our dreams with a clear set of goals. Without both, we are apt to wander in a clueless and purposeless fog, because a dream without goals is just a fantasy. And fantasies are the bad kind of visions--the hallucinogenic kind, not the real kind."
“遠見極為重要，它讓你能到達任何地位，并取得生活領域中你想要的任何事物。不過我們也得清楚明白什么是遠見。遠見不只是夢想。當我們給夢想制定一系列明確的目標時，我們便有了強有力的遠見。如果夢與目標兼缺失，我們便會在迷霧中漫無目的、毫無頭緒地瞎逛，因為夢游目標的夢只是幻想。而幻想則是不良的遠見，他讓你迷幻并非真實。”

10. Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
阿麗安娜·哈芬頓《蓬勃發展: 重新定義成功及打造幸福、 智慧、 繽紛生活的第三標準》

The unrelenting pursuit of success is a trap unless you consciously decide to slow down, create cherished memories, and pursue lifelong passions.
唯有你有意識地放慢腳步、制造珍惜回憶、追求那畢生的熱情，你才能繞開對成功不懈追求的這個陷阱。

"If we let it, technology can also add a lot of noise and distraction that gets in the way of our most fundamental creative capabilities--instead of freeing us, it can consume us. What we're beginning to recognize now is that success is not always about doing more, but also about doing better--and we do better when we are connected to our inner wisdom, strength, and intuition."
“只要我們縱容，科技也能制造很多喧鬧，使我們分神，從而干擾我們很多基本的創造力。科技在解放我們的同時，也能消耗我們。如今我們漸漸意識到的是，成功不總是關于做得更多，而是做得更好。而當我們與內心的智慧、優勢和靈感相同時，我們能有更好的表現。”

（部分內容源自：滬江英語 編輯：丁一）