2015年最暢銷的商業(yè)書籍

6. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
蓋伊?川崎《開始的藝術(shù)2.0：對(duì)開始做某事歷經(jīng)考驗(yàn)的指導(dǎo)》

Silicon Valley's top business and marketing guru provides practical step-by-step advice for founding and growing a successful tech startup.
川崎這名硅谷頂級(jí)商業(yè)與營(yíng)銷大師建立并發(fā)展了一家成功的科技新興公司，他在此書中提供了循序漸進(jìn)、可執(zhí)行的步驟。

"It's much easier to do things right from the start than to fix them later. At this stage, you are forming the DNA of your startup, and this genetic code is permanent. By paying attention to a few important issues, you can build the right foundation and free yourself to concentrate on the big challenges."
“比起事后再修補(bǔ)，從最初便把事情做對(duì)更簡(jiǎn)單。在這一階段呢，你正在構(gòu)建新興公司的DNA（核心），而這一基因序列則是永定的。你可以通過關(guān)注一些重要問題，來組件合適的基金會(huì)，任自己將精力放在大挑戰(zhàn)上。”

7. Team Genius: The New Science of High-Performing Organizations by Rich Karlgaard and Michael S. Malone
瑞奇·卡加德和邁克爾·S·馬隆《團(tuán)隊(duì)天才：機(jī)構(gòu)高性能的新科學(xué)》

The latest scientific research on team behavior reveals that conventional wisdom about teamwork is wishful thinking. This book provides a blueprint for using that research to create more effective teams.
關(guān)于團(tuán)隊(duì)表現(xiàn)的最新科學(xué)實(shí)驗(yàn)發(fā)現(xiàn)，團(tuán)隊(duì)合作的傳統(tǒng)智慧是理想思維。這本書提供藍(lán)圖來利用這則研究，創(chuàng)造出更有效率的團(tuán)隊(duì)。

"Teams are not strictly practical responses to immediate challenges and situations. Teams are at the heart of what it means to be human. Put another way, as human beings, we must form teams. It is encoded in our DNA. It has proved to be the critical factor in the rise of civilization. The human drive to form teams is also a survival mechanism for individuals. The archeological evidence suggests that even the earliest hominids always grouped together to live and hunt."
“從嚴(yán)格意義上講，團(tuán)隊(duì)對(duì)實(shí)時(shí)挑戰(zhàn)與情況并沒有實(shí)用的反應(yīng)。團(tuán)隊(duì)是人類意義的核心。換句話說，我們?nèi)祟惐仨毥M成團(tuán)隊(duì)。這被編碼至我們的DNA中，并已證明是文明崛起階段的重要因素。人類組建團(tuán)隊(duì)的動(dòng)力也是個(gè)體存活的機(jī)制。有考古證據(jù)表明，甚至最早的遠(yuǎn)古人類也總是聚成一群生活打獵。”

8. The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
鮑伯·柏格和約翰·大衛(wèi)·曼《做一個(gè)積極的付出者：關(guān)于強(qiáng)大商業(yè)想法的小故事（擴(kuò)充版）》

Changing your focus from getting to giving--putting others' interests first and continually adding value to their lives--ultimately leads to unexpected returns.
把你的關(guān)注點(diǎn)從獲取轉(zhuǎn)為給予（先考慮他人利益，并不斷給他人增添價(jià)值），這終將給你意想不到的回報(bào)。

"Go looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and goodwill you'll find. Ultimately, the world treats you more or less the way you expect to be treated."
“去尋找沖突，你將發(fā)現(xiàn)它。去尋找給你優(yōu)勢(shì)的人兒，這些人通常樂意。把這個(gè)世界看成弱肉強(qiáng)食的地方，你便總覺得自己將會(huì)成為刀俎上的魚肉，任比你強(qiáng)大的人宰割。去發(fā)現(xiàn)人們身上最美的點(diǎn)，你會(huì)驚奇于自己在他人身上找到的才能、智慧、共鳴和友善。最終這個(gè)世界或多或少會(huì)以你想要被對(duì)待的方式對(duì)待你。”

9. The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy by Lewis Howes
路易斯·霍威《偉大一派：活得更風(fēng)光、愛得更深沉、積蓄大筆資產(chǎn)的現(xiàn)實(shí)指引》

You can discover your own purpose in life and build effective strategies for achieving it by understanding how other exceptional people have done so in their own lives.
你能找到生活中自己的目標(biāo)，并在了解其他卓越之人是如何達(dá)成目標(biāo)后，為實(shí)現(xiàn)它而構(gòu)建有效的策略。

"A vision is the most important step to getting anywhere and achieving anything you want in any area of life. But we also have to be clear about what a vision is. A vision is not just a dream. A powerful vision emerges when we couple our dreams with a clear set of goals. Without both, we are apt to wander in a clueless and purposeless fog, because a dream without goals is just a fantasy. And fantasies are the bad kind of visions--the hallucinogenic kind, not the real kind."
“遠(yuǎn)見極為重要，它讓你能到達(dá)任何地位，并取得生活領(lǐng)域中你想要的任何事物。不過我們也得清楚明白什么是遠(yuǎn)見。遠(yuǎn)見不只是夢(mèng)想。當(dāng)我們給夢(mèng)想制定一系列明確的目標(biāo)時(shí)，我們便有了強(qiáng)有力的遠(yuǎn)見。如果夢(mèng)與目標(biāo)兼缺失，我們便會(huì)在迷霧中漫無目的、毫無頭緒地瞎逛，因?yàn)閴?mèng)游目標(biāo)的夢(mèng)只是幻想。而幻想則是不良的遠(yuǎn)見，他讓你迷幻并非真實(shí)。”

10. Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
阿麗安娜·哈芬頓《蓬勃發(fā)展: 重新定義成功及打造幸福、 智慧、 繽紛生活的第三標(biāo)準(zhǔn)》

The unrelenting pursuit of success is a trap unless you consciously decide to slow down, create cherished memories, and pursue lifelong passions.
唯有你有意識(shí)地放慢腳步、制造珍惜回憶、追求那畢生的熱情，你才能繞開對(duì)成功不懈追求的這個(gè)陷阱。

"If we let it, technology can also add a lot of noise and distraction that gets in the way of our most fundamental creative capabilities--instead of freeing us, it can consume us. What we're beginning to recognize now is that success is not always about doing more, but also about doing better--and we do better when we are connected to our inner wisdom, strength, and intuition."
“只要我們縱容，科技也能制造很多喧鬧，使我們分神，從而干擾我們很多基本的創(chuàng)造力。科技在解放我們的同時(shí)，也能消耗我們。如今我們漸漸意識(shí)到的是，成功不總是關(guān)于做得更多，而是做得更好。而當(dāng)我們與內(nèi)心的智慧、優(yōu)勢(shì)和靈感相同時(shí)，我們能有更好的表現(xiàn)。”

（部分內(nèi)容源自：滬江英語 編輯：丁一）