中國網站品牌欄目（頻道）
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Weibo, China's popular Twitter-like micro blog service, is playing a new and important role in promoting British culture and its national charisma to young Chinese people. Red Scarf in the United Kingdom, a popular Sina Weibo account, is based in London and introduces British style to the Chinese. It offers a wide range of information on the nation's customs, history, life, food, education, travel and shopping. From the royal family to table manners in England, from traditional British festivals to London's parks and sports, the varied information is "tweeted' across Weibo. The effort was first intended for Chinese students in the UK. "My aim is to help young Chinese, especially students, to live a better life in the UK and inspire others," says Guo Zhong, who started the Red Scarf Sina Weibo in 2010. A graduate of a British university, Guo also explains the name Red Scarf. Since 1949, almost every primary school pupil on the Chinese mainland has worn a red scarf - or honglingjin - to identify them as members of the Young Pioneers. It is a term easily recognized and remembered. The account provides knowledge and tips on studying and living in the UK to help Chinese students solve their problems and embrace the British way of life. It also has job opportunities. It evolved from a site providing practical information to students into a mass media outlet in Britain. Red Scarf in the UK has now nearly 300,000 followers, not all of them students in the UK. The younger generation in China is also attracted to the account. Zhang Yan, 22, who lives in Beijing, is a follower of Red Scarf. "My friend who studies in the UK introduced it to me two years ago," he said. "Since then, I have often visited it because it tells us all kinds of information about Britain, wonderful and interesting. I broadened my horizon and have a better knowledge of the country," Zhang said. Another Weibo account, Yingguo Na Xie Shier - or Those British Things - updates British news and photos almost every day. Most news is funny or odd. Several days ago, it carried a story about a real-life Harry Potter look alike searching for his train to Hogwarts. The young Potter doppelganger asked transport workers and fellow travelers for directions to famous Platform 9-3/4. Those British Things now has about 890,000 followers. "It gives me more understanding of Britain. For example, it introduces to visitors the history of London's underground, and its interesting news often keeps up my spirit," says He Yiyi, 19, a student in London. By Zhang Chunyan ( China Daily) |
微博，是中國流行的類似推特（Twitter)的微博客服務，在向年輕的中國人推廣英國文化及其民族魅力的過程中發揮著新的重要作用。 “英國紅領巾”是一個非常受歡迎的新浪微博賬號，創建于倫敦，向中國人介紹英國的方方面面。 它提供非常廣泛的信息，例如英國的風土人情、歷史、生活、食品、教育、旅游和購物等。 從英國皇室到餐桌禮儀、從英國傳統節日到倫敦的公園和運動，各種各樣的信息都通過微博“發送”。 這樣做最初只是為了英國的留學生。 2010年在微博上創建“英國紅領巾”的郭仲說：“我的目的是為了幫助年輕的中國人，尤其是學生，能在英國生活的更好，能夠激勵他人。” 郭仲是英國一所大學的畢業生，他也解釋了一下“紅領巾”這個名字。自1949年以來，幾乎每個中國大陸的小學生都要戴紅領巾來證明自己是少先隊員。所以它是一個容易識別和記憶的術語。 這個賬戶上會提供一些在英國學習和居住的知識和小貼士，以幫助中國學生解決他們的困難，更加習慣英國的生活方式。它還提供就業機會。 它已經由一個為學生提供實用信息的網站發展成為了英國的大眾媒體。 “英國紅領巾”現在有近30萬名粉絲，他們并不都是生活在英國的學生。中國的年輕一代也吸引到其中了。 22歲的張巖（音）生活在北京，他也是“紅領巾”的粉絲。 他說：“兩年前在英國學習的朋友向我介紹的它。” “從那以后，我就經常關注它發布的信息，因為它能告訴我們關于英國的各種信息，很精彩也很有趣，能擴大我的視野，讓我更好地了解中國。” 其他微博賬號，例如“英國那些事兒”等等，也幾乎每天都更新英國的新聞和圖片。 大部分新聞新奇有趣。幾天前，它刊登了一個關于“真人版哈利波特”尋找他去霍格沃茨的火車的故事。小波特問運輸工人和旅客們怎么能到著名的站臺9-3/4。 “英國那些事兒”現在大約有89萬名粉絲。19歲的何依依（音）是倫敦的一名學生，她說：“它讓我更加了解英國。例如，向游客介紹倫敦地鐵的歷史，其有趣的新聞經常能讓我開懷一笑。” 相關閱讀 （中國日報記者張春燕報道 翻譯：劉心玉） |
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