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They don't want to work in factories or farms, but at the same time, the white-collar lifestyle remains far out of reach.

For the 7.27 million Chinese students who graduated from college last year -- a number roughly 2.5 times the US figure -- the job market can be brutal: low salaries, long hours and the knowledge that there are millions of other people just waiting to replace you. Those realities look even harsher when you compare the bargain-basement salaries earned by the average Chinese young adult with the exorbitant wealth of China's well-connected.

"It's just ruthless out here," said Wu Shaomei, a chemistry master's student at Northwest University in Xi'an, as she surveyed the crowds of college grads vying for telemarketing jobs at a local job fair last week. "Everywhere you look in this city there are rich people driving luxury cars, but I could work these jobs a whole lifetime and never make enough to buy one of those tires."

China's glut of college grads has been described in national media as a triumph of state-orchestrated education expansion, but it's also created an expectation gap when it comes to the job market. New graduates, many of them first-generation students who grew up on farms, were raised to believe a college degree was a sure route to a comfortable life. But at end-of-summer job fairs, many of these graduates are finding themselves offered salaries lower than what factory workers earn.

In the early years of the Great Recession, some American youth saw the grim job market as an opportunity for "funemployment," but China has coined a different term: "gnawing on the old." The term refers to Chinese youth who don't earn enough to pay the bills, and thus end up "gnawing" through their parents' savings. With average starting salaries of $400 per month and just one day off a week, recent grads in major cities often have little hope of achieving anything resembling financial independence early in their careers.

"This kind of rapid expansion has never been seen -- not just in China, but anywhere in the world," said Xu Qingshan, a professor of education at Wuhan University's College of Education Science. "The fundamental reason behind the bad job market for graduates has been this huge expansion in enrollment."

Much of that growth has come from rural students who are often the first in their family to leave the farm. At school, they may encounter a cosmopolitan world their parents never dreamed of -- but once graduation rolls around, they face an even more grueling job search than their urban peers.

According to a study by Tian Feng of the Chinese Academy of Social Sciences, the unemployment rate among college graduates from urban families is about 12 percent, while for graduates from rural backgrounds it's 30 percent. And the gap looks even wider when considering that recent graduates from urban backgrounds earn around 20 percent more than their rural peers.

"The urban-rural employment gap for college graduates is one of the clearest expressions of the hardening of barriers to social mobility," Tian told China National Radio in February. "This is having a major impact on social equity."

Wang Junying grew up in Red Star Village in rural Sichuan. As a middle school student, she spent her spare time collecting cow dung for the family's furnace, and in high school her summer job consisted of tending the flock of ducks that would later be sold to pay her tuition. When it came time for the college entrance exam, Wang's parents encouraged her, but also presented her with a backup plan.

"Before the test my dad told me, 'Don't worry. If you can't test into college I'll buy you a tractor,'" Wang recalled. "Back then, my only thought was that I've got to do whatever it takes to get into college. I just didn't want to drive a tractor."

After Wang finished a business English degree at a community college in Xi'an, her mother offered to arrange a teaching job for her at the village elementary school. But the position came with one hitch: It would take an $11,000 bribe just to secure the position, which paid around $4,000 per year.

Growth in decent jobs has lagged far behind the non-stop bumper crops of college grads, and competition for scarce positions often comes down to family connections and cold hard cash. China is almost two years into one of its most intense corruption crackdowns in decades, but young Chinese job-seekers still report being extorted for huge sums of money that dwarf their would-be salaries.

Knowing her farming family would have trouble paying the needed money, Wang remained in Xi'an and eventually found a job teaching English for about $300 a month -- a salary comparable to what she would have earned at the other job, without the burden of the accompanying bribe.

The pay-to-play nature of China's job market means that while wealthy urban youth can "gnaw" on their parents' money and networks to get ahead, young men and women from the countryside are often left with nothing but middling diplomas.