Chinadaily.com.cn
     
    Go Adv Search

    Tuning sales pitch to celebrities' homes

    Updated: 2012-04-16 10:17

    By Wu Yiyao in Shanghai (China Daily)

      Comments() Print Mail Large Medium  Small 分享按鈕 0

    Tuning sales pitch to celebrities' homes

    The former home of Kang Youwei (1825-1927) in Beijing's Xuanwu district. Kang was a pro-reformist scholar, thinker and artist who advocated constitutional monarchy during the late Qing dynasty (1644-1911) period. Kang's other home in Shanghai, a 210 square meter apartment, was recently offered for sale at 9.5 million yuan ($1.5 million) or about 45,240 yuan per square meter. Former homes of famous people are a rarity in Shanghai and investment in such properties may bring considerable profits in the long run, according to Xie Feiyu, an agent with Xinyou Real Estate Agency in Shanghai's Jing'an district. [Photo / China Daily]

    Real estate agents see commercial opportunities at historic residences

    An apartment labeled as the former residence of a famous Chinese calligrapher and ideologue has sparked controversy over the cultural value of property in Shanghai, amid a slowdown in the real estate sector.

    The 210 square meter apartment, priced at 9.5 million yuan ($1.5 million) or about 45,240 yuan per square meter, is said to be the former home of Kang Youwei (1825-1927), a pro-reformist scholar, thinker and artist who advocated constitutional monarchy during the late Qing dynasty (1644-1911) period.

    Another 28 square meter property in the same compound, Zhonghua Xincun, which was renovated in 1936, was priced at 600,000 yuan, or 27,000 yuan per square meter. The average price of the compound was about 27,077 yuan per square meter in March, but rocketed to 36,920 yuan per square meter in April, a 36.35 percent month-on-month increase, according to online property trading platform Anjuke.com.

    Xie Feiyu, an agent with Xinyou Real Estate Agency in Jing'an district, said the Kang apartment pushed up the average price of the compound.

    "Old homes of past celebrities are a rarity in Shanghai and investment in such apartments may bring considerable profits in the long run," Xie said.

    Since the Kang apartment was included in Xie's list of offerings in late March, more than 10 people have made inquiries but not a single one has looked at the apartment, the agent said.

    "Buyers are quite price sensitive. In their eyes the price might be too high and they might wait for a lower quote," Xie said.

    The initial quote for Kang's apartment was 10 million yuan in late March, Xie said.

    While property agents claimed that the apartment - located in Jing'an district where Kang turned from a keen social activist to a hermit hidden in a busy city - and the four magnolia trees in the garden were linked to Kang himself, cultural heritage authorities of the district said that was not the case.

    Kang did rent a house in the current Zhonghua Xincun, but the compound has been renovated and transformed and is not the original site of Kang's residence, Yang Jiguang, head of the research institute of culture and history of Jing'an district, was quoted by the Jiefang Daily as saying.

    Labeling the property as Kang's former residence can only be a sales pitch, the Jiefang Daily quoted Yang as saying.

    The trading of such old houses has become popular in the real estate sector since the late 1990s, said Jin Gongquan, a real estate agent who has been working in Shanghai for 12 years.

    Artists and designers from all over the world would love to rent or buy former residences of past celebrities to use as their studios if the ownership of the homes is clear, Jin said.

    Some business people are also interested in turning an old house into a restaurant, pub, or gallery, as they believe real estate with history may bring a touch of nostalgia, Jin said.

    But not everyone agrees that these former residences are appealing.

    Xu Cuilan, a 52-year-old shopkeeper and Shanghai native, lives in a room of an old house at Chongqing Road. The building is a former French residential block built for a few households that have been split into smaller rooms for more than 20 households today.

    In Shanghai, there are more than 20 such houses downtown, with plates issued by the local government stating that the building is a heritage site and should be protected accordingly.

    Xu says she has mixed feelings about the European-style buildings.

    "The location is prestigious and the house is definitely stylish if you look from the outside, but the facilities are not good - we don't have clean bathrooms and the space is so limited," Xu said.

    Many of such European-style houses were built during the concession period from the mid-19th century to mid-20th century, with interior heights of at least four-meters, baroque exteriors and outstanding construction quality that has survived more than a century.

    "When you consider that it was once used for a couple of households and is now turned into a bunch of pigeon-hole units, you'd understand we can't wait to be relocated," Xu said.

    But ownership issues mean relocation from the block is not easy.

    "Some houses have endured various periods in history and witnessed numerous owners, and some very beautifully built houses which can perfectly cater to people's needs nowadays are not used properly due to complicated ownership issues," said Jin, the property agent.

     

    Previous Page 1 2 Next Page

    无码精品一区二区三区在线| 国产中文字幕在线观看| 亚洲一区二区三区在线观看精品中文 | 亚洲AV无码不卡在线播放| 亚洲中文字幕在线观看| 日韩精品专区AV无码| 欧美日韩亚洲中文字幕二区| 亚洲欧美精品一中文字幕| 无码国产乱人伦偷精品视频| 久久精品一区二区三区中文字幕| 乱人伦人妻中文字幕无码| 无码伊人66久久大杳蕉网站谷歌| 欧美日韩不卡一区二区三区中文字| 亚洲人成无码网站久久99热国产| 无码成A毛片免费| 亚洲国产精品成人精品无码区在线| 国产乱码精品一区二区三区中文| 无码人妻丰满熟妇啪啪| 亚洲精品无码不卡| 无码人妻熟妇AV又粗又大| 一本色道无码道DVD在线观看| 中文字幕毛片| 中文无码人妻有码人妻中文字幕| 公和熄小婷乱中文字幕| 天堂√中文最新版在线下载 | 一本大道无码日韩精品影视| 97碰碰碰人妻视频无码| 国产乱人伦Av在线无码| 色欲A∨无码蜜臀AV免费播| 亚洲一区二区三区无码中文字幕| 中文字幕精品无码久久久久久3D日动漫| 波多野结衣中文在线播放| 中文字幕精品无码一区二区三区| 夜夜精品无码一区二区三区| 无码激情做a爰片毛片AV片 | 国偷自产短视频中文版| 无码人妻精品中文字幕免费东京热 | 中文无码不卡的岛国片| 在线观看中文字幕码| 精品深夜AV无码一区二区老年| 亚洲国产精品狼友中文久久久|