久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

Chinadaily.com.cn
 
Go Adv Search

Seat at the table for furniture firms

Updated: 2012-04-30 10:33

By Liu Jie (China Daily)

  Comments() Print Mail Large Medium  Small

Seat at the table for furniture firms

Visitors test a bed at a furniture show in Dongguan, Guangdong province. Furniture spending in China has increased rapidly since 2002, with sales hitting 262.4 billion yuan ($41.6 billion) in 2010. [Photo / China Daily]

China has become the largest exporter, but industry experts say producers must focus more on own designs and quality

Fu Haijun led a team to the Milan Design Week Show, one of the world's leading design festivals, which ran from April 16 to 22 this year.

He went to show his company's concept product, which is the first of its kind in China's furniture industry.

Fu, the founder and general manager of Camerich Furniture, said instead of a product display, the main purpose of the show is sharing Camerich's exploration of new design trends and ideas with famous international designers and businesses.

"We are expanding our international vision and image. We hope the world gets a chance to know Camerich, and the Milan Design Week Show can act as a bridge," he said.

Camerich, a brand owned by Beijing Triumph Furniture Co Ltd, is among the Chinese furniture makers that are testing the waters of the international market with their own brands instead of sticking to the original equipment manufacturing business.

International vision

China has become the largest furniture exporter in the world, accounting for about one-fourth of global furniture exports for several years. Furniture exports amounted to $38.88 billion last year, a year-on-year growth of 15.31 percent, compared with a 29.95-percent gain in 2010, according to the China National Light Industry Information Center.

"The growth rate is declining, due to the global economic slowdown," said Zhu Changling, director-general of the China National Furniture Association.

"So far, the majority of China's furniture exporters are OEMs and the nation lacks internationally recognized brands, which means a large part of China's exports are low value-added and many exporters have to make their living on orders from foreign-branded companies."

Things are evolving, as some leading Chinese companies, such as Camerich and Markor, have started going abroad with their own names.

Thanks to a decade of efforts, Camerich has registered in nearly 60 nations and regions and owns 29 specialty stores in 20 cities, such as London, Sydney and Seoul.

"Given fast sales growth in the overseas market, we are planning to open more specialty outlets in the coming years. The number is expected to reach 200 by 2016," said Fu.

"In the past years, we focused on expansion in North America and Europe. At present, we are paying more attention to exploring the Southeast Asian market, such as Singapore."

Seat at the table for furniture firms

The Milan Design Week Show, where Camerich Furniture shared its new design trends and ideas with famous international designers and businesses.[Photo / China Daily]????? 

The concept show is a tool that Camerich uses to present its design ability and promote its brand. At this year's Milan Design Week show, its product - Village Mountains - had the look of a tall, white, unadorned honeycomb structure.

This design implies the desire to live in seclusion in remote mountains. It represents traditional Chinese culture using both futuristic and realistic methods.

It also expresses people's hopes to build a new balance between continuous urban expansion and protecting farmland, and a return to the harmony between humans and the natural environment, the company said.

In September, the furniture maker launched a global concept show at the 17th China International Furniture Expo in Shanghai.

Camerich Brand Marketing Director Shirley Wang said: "Each of our concept designs not only features a certain kind of product, but also pursues a lifestyle.

"Only by great design can Chinese brands be brought onto the world stage. Good design can imbue a product with soul and a unique style," said Fu, adding that Chinese manufacturers, once regarded as only good at mass production, had been at the lowest part of the industry value chain and seen a consistent profit decline.

"If we want to change, the first thing we should do is to create our design, our own brand," he said.

Markor Furnishings Co Ltd, a Xinjiang Uygur autonomous region-based company, transformed itself from an OEM to a self-branded furniture producer in 2001. It set up cooperative arrangements with US-based furniture designer, maker and retailer Ethan Allen Group Inc in 2002 to promote Markor's furniture around the world.

In January 2009, the company's parent - Shanghai-listed Markor International Furniture Co Ltd - bought US upholstery and timber importer Schnadig Corp for $8.94 million. The deal helped Markor Furnishings expand its overseas business through Schnadig's marketing channels in the Americas, the Middle East and Asia.

According to Liu Chunjie, brand and public relations director of Markor Furnishings, the company will further accelerate its globalization process and seek more merger and acquisition opportunities overseas.

In addition to making full use of foreigners' mature networks to promote its overseas sales, Markor is introducing international brands' designs to China.

In April, it introduced five signature lifestyle designs from Ethan Allen, with themes known as elegance, modern, vintage, romance and explorer.

Domestic expansion

According to Christine Alba, design manager of Ethan Allen North and East US, the designs were simultaneously launched in China and the US. She said she believes Chinese consumers, especially high-end consumers, now have more internationalized tastes and American-style design - a combination of various cultures and inspirations - is expected to suit them.

Markor has more than 70 specialty stores in 30 cities around the nation. "The number of stores will hit 100 by 2013," said Zhao Ge, general manager of the company's stores nationwide.

Seat at the table for furniture firms

Workers inspect mahogany furniture at a plant in Dongyang, Zhejiang province. China has at least 50,000 furniture companies, most of which are small enterprises.?[Photo / China Daily] 

According to the furniture manufacturer's financial results, sales reached 1.36 billion yuan ($216 million) in 2011, a year-on-year gain of 26.16 percent. Domestic buyers contributed 54 percent of sales.

With annual sales growth at about 30 percent during the past seven years, Camerich said domestic sales had continued rising, despite the government curbs on the property market.

"Along with higher incomes and property curbs, people are now paying more attention to the quality of furniture and designs, which offers opportunities for our branded products," said Fu.

Furniture consumption in China has increased rapidly since 2002. Domestic sales hit 262.4 billion yuan in 2010 from 37.6 billion yuan in 2002, with a compound average annual growth rate of 27.5 percent.

Seat at the table for furniture firms

Furniture spending per capita jumped to 196 yuan from 44 yuan, according to the National Bureau of Statistics.

Wang Mingde, an analyst at domestic brokerage Dongxing Securities Co Ltd, forecast that sales this year would increase 18 to 20 percent, lower than in previous years.

"Furniture companies are facing a series of challenges - property curbs, an export growth decline due to the global economic slowdown and a credibility crisis caused by counterfeit scandals," said Wang.

"The only way out is self-branding. To the international market, branding is the key to profit, while in the domestic market, brands can attract people with stronger consumption power, resulting in relatively high profit margins for makers."

He added that furniture is a kind of consumer durable. People in key cities prefer to buy products with brands - a guarantee of quality and after-sales services.

Due to limits on new house purchases, some people have turned to second-hand housing or improvement of their existing homes, which created demand for furniture.

"Consumers, especially those with high incomes, also need tailored or premium designs, which create opportunities for branded manufacturers with specialty outlets," he said.

Zhu of the CNFA stressed that branded furniture companies must always value their brands and be honest with consumers.

Chinese furniture seller Da Vinci Furniture's country-of-origin controversy, which took place last July, caused a credibility crisis in the industry. Da Vinci said its products were all made in Italy, while some Chinese media claimed they were made in Dongguan, Guangdong province, a hub of Chinese furniture OEMs.

The controversy made many Chinese consumers doubt the credibility of many furniture brands.

"We always state that we are a Chinese brand, and our products are designed in China and made in China. That's the value of our brand," said Fu.

Analyst Wang said that Chinese consumers are becoming mature and sophisticated, and they don't blindly trust foreign brands now. "What they care about most are quality, service and design," he added.

China has at least 50,000 furniture companies, most of which are small enterprises, according to the CNFA.

Consolidation of the industry is necessary, and mergers and acquisitions among large and branded companies should be encouraged, said Zhu.

"With consolidation, many large Chinese furniture makers will become strong and have the capacity in terms of finance, design, production and marketing to build their own brands domestically and abroad."

Camerich's Fu said that the great challenge for Chinese furniture manufacturers is a shortage of talent, especially designers, when building brands.

"Furniture design in China is still at an early stage and needs time to develop. Design is a combination of industry knowledge, culture and gifts," he added.

liujie@chinadaily.com.cn

久久久无码人妻精品无码_6080YYY午夜理论片中无码_性无码专区_无码人妻品一区二区三区精99

    爱豆国产剧免费观看大全剧苏畅| 97国产精东麻豆人妻电影| 色欲色香天天天综合网www| 日本三级免费观看| 日本一二区免费| 日韩免费一级视频| 992tv人人草| 成人综合视频在线| 国产日产欧美一区二区| 欧美伦理片在线看| 999一区二区三区| 不卡中文字幕在线观看| 免费无码av片在线观看| 久久最新免费视频| 中文字幕第100页| 每日在线更新av| 97av视频在线观看| 红桃视频 国产| 午夜免费精品视频| 精品少妇在线视频| 久久最新免费视频| 亚洲综合激情视频| 久久婷婷国产精品| 波多野结衣av一区二区全免费观看 | 日日夜夜精品视频免费观看| 久久九九国产视频| 欧美精品久久久久久久自慰| 一级黄色录像免费看| 在线观看岛国av| 成人3d动漫一区二区三区| 欧美精品自拍视频| 青青青在线观看视频| 久久精品一卡二卡| 久国产精品视频| 国产一区二区在线免费播放| 丰满人妻中伦妇伦精品app| 老太脱裤让老头玩ⅹxxxx| 2022中文字幕| 艳母动漫在线观看| 91手机视频在线| 91视频福利网| 日本高清久久久| 中文字幕av专区| 久久午夜夜伦鲁鲁一区二区| 欧美精品第三页| 毛片av免费在线观看| 日韩少妇内射免费播放| 欧美日韩成人免费视频| 国产3p露脸普通话对白| 婷婷无套内射影院| 人体内射精一区二区三区| 国产精品视频二| 97超碰在线视| 精品免费久久久久久久| 国产精品88久久久久久妇女| 裸体大乳女做爰69| 台湾无码一区二区| 波多野结衣av一区二区全免费观看 | 中文字幕一区二区在线观看视频 | 日本福利视频在线观看| 国产欧美久久久久| 国产午夜福利100集发布| 日本免费不卡一区二区| 国产又黄又大又粗视频| 一本色道无码道dvd在线观看| 欧美交换配乱吟粗大25p| 国产四区在线观看| 久久男人资源站| 男人插女人视频在线观看| 大陆极品少妇内射aaaaa| 日韩中文字幕二区| 日韩精品你懂的| 97人人模人人爽人人澡| 欧美a级黄色大片| 免费毛片网站在线观看| 黄www在线观看| 国产九九在线观看| 免费观看中文字幕| 成年人看的毛片| 日韩手机在线观看视频| 中文字幕视频三区| 99视频精品全部免费看| 国产九九九九九| 中文久久久久久| 亚洲国产精品女人| 成人免费aaa| 国产区二区三区| www.黄色网址.com| 欧美成人高潮一二区在线看| 久久婷婷国产91天堂综合精品| 免费在线观看污网站| 久久精品xxx| 五月婷婷狠狠操| 超碰超碰超碰超碰超碰| 国产成人黄色片| 波多野结衣免费观看| 成人午夜视频在线观看免费| 日韩精品视频久久| 日本一二三区在线| 高清在线观看免费| www.成人黄色| 人妻av中文系列| 91插插插影院| 凹凸国产熟女精品视频| 国产成年人在线观看| 国产偷人视频免费| 久久久久亚洲av无码专区喷水| 国产又黄又大又粗视频| 樱空桃在线播放| 北条麻妃在线一区| 国产尤物av一区二区三区| 91在线视频观看免费| 996这里只有精品| 天天色综合天天色| 国产精品又粗又长| 久久精品一卡二卡| 熟妇人妻无乱码中文字幕真矢织江| 99热一区二区三区| 一路向西2在线观看| 波多野结衣之无限发射| 特级毛片在线免费观看| 中文字幕欧美人妻精品一区| www.日本三级| 男生操女生视频在线观看| 97国产精东麻豆人妻电影| 伊人网在线免费| 天堂av2020| 欧美日韩怡红院| 你懂的av在线| 国产传媒久久久| 吴梦梦av在线| 天天干天天操天天玩| 免费在线观看日韩视频| 青青青在线观看视频| 国产系列第一页| 亚洲天堂av一区二区| 少妇人妻互换不带套| 日韩精品 欧美| 欧美一区二区三区综合| 中文字幕在线视频一区二区| 欧美伦理片在线观看| 成人在线观看黄| 欧美一区二区三区爽大粗免费| 激情六月天婷婷| 国产麻豆电影在线观看| 亚洲免费成人在线视频| 尤物国产在线观看| 天堂在线资源视频| 日韩一级免费在线观看| 久久国产成人精品国产成人亚洲| 精品一区二区三区无码视频| 国模吧无码一区二区三区 | 国产网站免费在线观看| 欧美黑人在线观看| 91嫩草国产丨精品入口麻豆| 亚洲女人在线观看| 一级黄色片国产| 国产精品视频中文字幕| 久久国产精品国产精品| 污视频免费在线观看网站| 在线免费观看视频黄| 中国黄色片免费看| 色片在线免费观看| 亚洲免费一级视频| 亚洲欧美久久久久| 九九精品久久久| 午夜免费福利网站| 亚洲在线观看网站| 美女黄色片网站| 国产精品日韩三级| 欧美激情视频免费看| 欧美成人免费在线观看视频| 欧美 丝袜 自拍 制服 另类| 欧美国产激情视频| 97公开免费视频| 国产精品区在线| 亚洲无在线观看| 黄色网络在线观看| 无码粉嫩虎白一线天在线观看| 日韩国产欧美亚洲| 91看片就是不一样| 不卡的av中文字幕| 性欧美18一19内谢| 久久综合久久网| 超碰网在线观看| 色婷婷一区二区三区av免费看| 国内自拍第二页| www.xxx麻豆| 欧美日韩在线不卡视频| 日本特黄a级片| 日韩精品第1页| 免费成人在线视频网站| 欧美一级黄色影院| 一本之道在线视频| 韩国无码av片在线观看网站| 91九色在线观看视频| 青青草久久伊人| 91免费版看片| a√天堂在线观看| 欧美大片久久久|